Four Click Freedom

Go to my Clickboard page at the top of the screen and go to the bottom and you will see the very first Clickboard.  Simple as it may be you will see its potential.  Refresh the screen if you would like to see it again.

I can put flash animation behind each button to give each new scene its own personality.  The add can even be broken up into sections where there would be multiple buttons at the end of each scene to choose from.  So in theory you can make a choose-your-own-adventure as an ad that never takes you away from your work.   Games, teasers, and trivia can all be built in.

All of this activity can be tracked, the more eccentric the ad the more relevant information that can be pulled from it, requiring almost no obligation from the user.

It is really easy.  I have actually come up with two different ways to make a Clickboard, both using Flash.  The first uses multiple scenes.  What you do is set your canvas size the the size of the banner you are making.  Then in four separate scenes you cover the canvas in a button.  The buttons as stated lead the sale progressively through the scenes.  And the buttons can be as extensive and complex as you can imagine with Flash.  All that you need to do is put stops on each scene and then link each button to the next scene.  The final scene will be the button that connects to the URL Clickboards.net.

The second method uses one scene.  Here you use four key frames and put stop actions on the key frames.  The click action will then allow the Clickboard to keep playing.  The final frame is again the URL action.

Basically one method uses the button to create action and the other uses the key frames.

I personally am not an expert and my rudimentary method is still in the research phase of asking questions a lot.  I wish I was back in Flash class and I would have my first Clickboard done in about forty-five minutes.

Oh yea and the reason people know they can click on these banners with buttons is because my icon will appear in the lower right hand corner of each button or step in the scene.

Go make one now!

Related articles by Zemanta

• Create Free Banners Instantly (internetmarketingformommies.com)

What more can an advertiser demand than performance driven measures from online advertising.  Even if it is just click through, that is still incredible power over the placement of the ads.  Many sites draw in millions of viewers, yet the sites performance ratio for their ads is incredibly low.  In my opinion, very few people will click on a banner or pop-up even if it is targeted at them.  This leads to opting out of advertising, and this creates a serious dilemma between providing worthy readable content with the exclusion of advertising versus sites geared towards enhancing the advertising overall exposure.

This is really where the Clickboard comes in.  The first criteria remains the same, click through.  However, a Clickboard is not clicked on once, actually maybe three of four times.  The sales message is broken down into segments, each displayed after each click.  This puts the ball back on the hands of the advertiser, demonstrating their ineffectiveness or effectiveness of the ads they create.  By taking away the fear of opening a new window, tab, or replacing the window you are in, the Clickboard allows you to remain idle on the page you are viewing.  But the message from the ad is strengthened after each click.  So now an ad can be measured by how far the viewer followed the ad through the three or four clicks.

A Clickboard registered with Clickboards.net will also not take them to the advertisers site in the end.  Clickboards not registered can take them to any desired site on the final click.  Since this is not of concern to me, I will only discuss the effectiveness of those Clickboards that are registered.

The final click on the Clickboard will not take you to the advertisers site and promotion, rather it will take you to Clickboards.net.  Once there, in relation to the ad that brought you there, more details of the promotion and other ways to save on this or similar products will be displayed.  Again, the effectiveness is measured by how far the user follows this and similar promotions.  But it doesn’t stop there…

Even without going to Clickboards.net, the savings from the promotion displayed on the Clickboard are automatically added to the users profile.  So next time they use the Clickcard, these promotions can be obtained upon checkout.  With the use of mobile Clickboards and Clickboards.net Kiosks, users can be reminded of their collection of coupons.  A click there, a click here, these all add up and can be used to show the advertiser that there ads are being seen.

Upon check out, coupons stored will be automatically deducted.  On the receipt will show the discounts received next to the product purchased.  These deductions are further reinforcement to use the Clickcard and to continue using Clickboards.net and to continue clicking on Clickboards.

This three tier level of measuring performance is really the next step to bringing back an industry that has set its sites on hyper-inflation and non-concrete performance criteria.

Advertisers should not be responsible for their own ads.  If someone was to really learn from this, they would see that their performance should be outsourced.  This would allow them more flexibility, and with results as positive as those that can be constructed through the use of Clickboards, advertisers would more than welcome the positive impact.

Related articles by Zemanta

• Online ads: It’s called a flight to quality (mathewingram.com)
• Mobile coupons could be just the ticket for frazzled consumers (andrewgrill.com)