Four Click Freedom

So what you might ask after figuring out what a Clickboard is and what a Clickcard can do.  Where is the money?  You aren’t going to sell anymore Clickboards on Clickboards.net than anyone sells anywhere else.  So where is the money?  Yea advertisers will pay for the statistical information about which Clickboards were activated and general or specific user history, but how much money can that make?  Coupons don’t make that much money!

So here is where you tickle the fancy of the advertiser.  Take a magazine subscription.  That magazine has their name on it right.  Well it also has a bar code that was printed on it, and that bar code also comes with an address.  If this person told Clickboards.net that they were subscribing to this magazine, then all the ads in that magazine could be drawn from their profile.  Then an individualized magazine would be sent to them.  Not one with just a bar code but one with all the ads in it tailored just for them.

What does this mean for the magazine?  In the same place they used to sell one ad, now they sell five or ten.  Ad prices go down and revenue goes up.

What’s that? Who told you that you could see what I’m doing?  I did.  I want you to know as much about me as possible but as long as I am in control.  This is where advertisers fail.  They take all the power possible away from the customers and leave them to discuss only subjects that they come up with.  Well this isn’t all bad.  Not too many people talk about how great a McDonald’s cheeseburger is with everyone.  But that is the information the adverisers want, and they are wrong. They don’t need everyone to taste test their product to know that they are still in business.  Rather the answer is don’t talk at all.  How about I just know that you bought my burger at 1AM on a Friday night.  What does that tell me right this very second? Not much.  But if I let you know each time I buy a burger and whether I get fries with that, you have more information than any questions or marketing surveys that you will ever come up with.

So if you aren’t going to talk to me, how am I going to know it is you when you buy that burger?  Well for ease of explanation, I used my Clickcard when I purchased.  This little trigger helped identify me to you each time I make a purchase.  Of course I previously said I wanted to give you that information.  You know why?  Because I want 50 cents of my next burger automatically.  By giving you a little bit of info I get rewarded each time I shop, wherever I may go.

That is the power of Clickcard