SmartKiosk Media will deliver Digital-Out-Of-Home (DOOH) advertising via interactive “SmartKiosks,” smartphones, internet social networking sites, and a unique format of direct mail print advertising to consumer households.

Now this is pretty amazing and along the same line as my idea.  My idea again is to use the web, print and outdoor advertising to collect coupons via a coupon code that can be collected using your phone number, on the web or by texting.  On the web these ads can be on social networking sites or use of local targeting software agencies.

The kiosks in my theory was for pre-shopping and collecting of additional deals of the day at your grocer or mall outlet.  When these coupons are then validated at the point of purchase using your phone, and it doesn’t have to be a smart phone, then the retailer is sent the validation as well, eliminating cheating coupons.

The final step is the print media sent to the users house.  Now I am pretty sure that the material this company is sending is just Direct Mail full of ads, even if they are targeted or not.  My idea is to link your magazines and newspapers to your shopping history, something you can also tailor online.  Then when the magazines and newspapers of your choice come to your house they are full of relevant advertising that make a difference to you.

With all the screaming and hollering about the print industry dying it is any wonder why they haven’t tried to absorb this idea.  But the good thing is, if I can get the numbers, I now have something to pull from to allocate risk analyses and profit margins. So, go Smart Kiosks!

We also talked about the difference between SMS and MMS.  It seemed common that this idea worked better through MMS and that most phones are capable of receiving MMS.  We did argue about the potential plagiarism rights an SMS creates.  He was saying that people can simply send themselves coupons, thereby creating cause for theft.  He was saying that waiters can simply send themselves a bunch of messages, or even in the first place not tell that the SMS was used and pocket the money.  This led me to the validation step.  Currently his process does not have a validation system.  I suggested that once the coupons have been sent to the user, that they would be required to validate the coupon in front of the waitstaff thereby expiring the coupon from use by that user.  The total validated coupons received for that client could then by submitted at the end of the week or month for their records, eliminating theft from waitstaff.  But he saw that people would not pay the extra money to send one more message to validate their coupons.  This led me back to the fact that I wanted to change his model to be free to the user.

Regardless each message is locked in to costing RMB1 under his model so this would not work or change.  However he said I could have my own number to use for RMB3000 a month.  So the Clickboards on his site or others around the Internet could be accessed through my number.

He kept explaining that the mobile coupon market is still very young and has not taken off.  He has seen little success with this type of business model.  Something that can not support itself.  And charging the client for giving away the coupons is very difficult.  Alvin sees the light that the Clickboard has but not necessarily through coupons and believes charging clients RMB12 per acquisition of coupon will be difficult.  Getting any money out of them would be hard.  So he sees value in the Clickboard but not for this.  This is a conundrum.

He followed up his argument with a colleague he helped try to take print coupons to the mobile media for use.  He said there was little success.  However I am going to follow up with this person Andrew Collins of MailMan.com to see if he sees the light in what I’m doing.

We concluded by saying that I need to do my own stand alone website that would act as the hub for Clickboards and that I could on a trial basis use his website as an extended portal.  And again use my free number in which these discounts would be accesses through MMS.   This he said he would do on the basis of a friend.  However to build this standalone website with full Java applications could take three months with ten people working solely on the project for a grand total of RMB300,000.  This is currently what his mGuanxi.com website is worth.

I then asked what he is doing with mGuanxi.com and he said it was simple the social tool of his service.  I began to understand that not too many people are that involved with this site as their choice for a social media.  We then went into behavioral advertising and that kind of tailspinned as he did not see people interacting heavily enough with the site to truly allow it to work for the clients.  I see that and asked why there was no advertising on the site now and he said he did not want it to be overbearing to the user at this point but that is in the plans.

Currently Alvin is working more in Search Mobile Advertising which I agree is where most people see the potential for the mobile devices in the future.  He is working with some big names and I think that is where his aim is.  Maybe he will apply the Clickboard to this service in the future.  He liked the idea and I’m sure he is thinking of ways to utilize it.  One day I hope I still get credit.

He left me feeling encouraged that the idea has potential but told me the more you do the more pitfalls you will discover.  He is reluctant to change, that is one of the number one pitfalls that occurred during this meeting.  However if I was to start he would go with the flow and help me out.  So as he said keep talking to investors and get their advice.  So keep talking about it!

Solution, offer the rebate later.  Go ahead and shop buy anything you want and share what you bought, brag about it, get others interested, but don’t wait for the savings.

With your online account tracking your history, anyone in your network, according to your setting of filters and privacy, can review some of the favorite items you’ve saved on or bought lately.  If they are interested too, they can go get it.  Say one hundred people in your network bought Super Bowl memorabilia for full price, well according to WujWuj, if they had bought it through their group buying, they would have all saved 20% if they waited and bought together.  Well you are still a group and you all still bought the same stuff, so why not still get the savings.  This is possible if you offer the savings later after the purchases have been made.

You can still promote the things you buy and attract more people to your purchases, thus still taking action, and therefore still applicable towards recieving savings.

So what do these points do for you and why should you take the time to manage them and share them?  Well you can use these points for special discounts.  It is like a store where you purchase coupons using your points.  The more points you hand over, the bigger and more special the discounts you can select.

Advertisers can give you points for using the Clickcard on their site and basically the more you get involved with Clickboards.net the more points you get.  So the more you control your account and the better the targeting and more sophisticated your filters and the more you open your privacy settings, the more benefit there is for you.

For instance if you sign up your phone with the account you could earn a designated number of points each month.  Imagine going grocery shopping and paying for half your items with preferred customer points.  With more people in your network and the more integrated you become with them, the more potential there is to acquire shared savings.

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The newspaper you received today will have your name address and Clickcard number on the mailing sticker.  When you get back to the breakfast table and pour yourself a cup of orange juice you will find as you flip through and read the headlines, that all the stories and all the ads are actually quite interesting.  It might actually take you a little longer to get through the paper this morning because so much of the information is relevant to you.  This is because this newspaper was personally printed for you based on your profile from Clickboards.net.  You will feel happy to know that all those direct mail specials and early bird sale items you see in the paper have been already sent to your profile even before you picked up the paper that morning.

So it’s off to work and time for a coffee.  Well you are a regular at Time Coordinate Cafe, and its Friday.  You know what that means, this is your sixth cup of coffee this week and you have used your Clickcard each time so this one is going to be free.  They are even going to give you a discount on your muffin because you found a Clickboard online that you saved yesterday using your Clickcard.

Your just getting to work and you realize that printer is out of ink.  You can go to the store but you have work to do, so you instead quickly go online to Officegizmos.com.  This is a usual place for you to buy office supplies and you know you have a folder of coupons that you saved which have been sent from them to Clickboards.net.  You managed these coupons into this folder so you know when is the best time to make a purchase and use the coupons together.  You make your order and it asks for your Clickcard number.  When checking out you notice that you saved $15 on the ink, pens, paper, and folders that you just added to your cart.  This is a pretty good start to your day.

At lunch you and one of your colleagues head to Old Four Rivers.  You know a lot of people that go here for lunch and they are part of your Clickboards.net account.  Your hungry so your order the ribs.  Wow, that was good.  The waitress comes and takes your Clickcard and credit card off to the register to pay the bill.  When she comes back you notice that you got your meal at half price.  Your lucky today.  Five other people you know ordered the ribs in the last week.  That earned your group a half price meal and you were the lucky one to get it.  Awesome.

At work again, you check your Clickboards.net account.  You want to check in and see what kind of business purchasing activity your competitors in your network are up to.  You see that there is a lot going on with people investing in advertising.  You think this could be the time to do the same.  You go back to your profile and change one of your business interests towards possible advertising deals.  Tomorrow you will come in to check one of your folder in boxes to see if there are some deals that could make advertising a real interest.

Time to go home, you want to stop by the grocery store to pick up a few items for dinner.  When you get there you quickly go over to the Clickboards.net Kiosk and swipe your Clickcard.  You see from the morning paper that there are some specials on tomatoes, beef, and cheese, that you want.  You tap those and exit.  This info is sent to Clickboards.net and it sees that you are probably going to be interested in lettuce, onions, and potatoes.  You once answered that you like to make taco salad so it adds these items to your short term account.  You go ahead and pick up some milk like you do everyday along with some taco shells and hot sauce.  When you check you swipe your Clickcard and pay.  The specials for the day were taken off and the best prices from all the local grocers was found for the lettuce, onions, and potatoes.  For the milk you got some points and a coupon for the next time you buy hot sauce.  You look at your receipt and you see the cents off on all these items.

Happy you head home and make dinner.  Later that night you are watching your iTV.  With your iRemote bla bla bla (Too much in the future)…

Before you go to bed you get back on Clickboards.net and manage your account a little.  You break down your incoming savings into different folders and then spot one that you know your friend Billy would like.  It’s a ten dollar discount at Banana Banana.  You just bought some shoes there that he really liked.  So you forward the coupon to him.

It’s good to know that the newspaper the next morning is already being tailored for your morning reading and orange juice.

该卡的操作系统可以在一天之内变得和你一样复杂。现在让我们跳到未来，假设报纸还没有消失而还在坚持被人们使用着，让我们举几个简单的例子来看看使用clickcard会给您的生活带来些什么方便和利益。

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The iClickcard is one piece in the puzzle for creating a shopping history everytime you shop to save money.  Your personal Clickcard can be used online or at brick and mortar stores, the phone can actually become the Clickcard, thus ‘iClickcard.’  Savings based on your shopping history will be automatically added to your account to further enhance your experience.

With all your discounts stored in one database online (available to be viewed and updated while shopping using your phone), your iClickcard gives you every discount in the city and online for any product that you are interested in.  Any coupons available for the product like two for one deals, discount on alternative flavors, additional discounts on relating products, rebates, and additional freebies, can be found by entering the UPC code, or in some cases scanning the barcode with the phone, helping you better manage your selection of products.

Using the Bluetooth feature when you check out, the register can be signaled of your online database and any discounts you will gain upon check out from your pre-shopping experience.  Another way is the iClickcard could display your personalized database barcode that would then relay any information for anything you are purchasing and that could be scanned.

So what is a social network looking for? A bridge between all of these.  Although many of these allow you to cross reference your contacts along all these networks, that is not what people are looking for.  People don’t want to be pigeon holed by their boss about what they did on the Fourth of July, and they don’t want there friends to be out of their loop because their professor wants to keep in touch in a marginally sensitive way.

So what can people do to stay connected to everyone.  That is a very tough question.  People have to be rewarded for being in touch with one another.  If I am connected to someone on the fringe, well that should benefit me right?  Shouldn’t I be able to invite every single person in my gmail contacts to join some network of mine, one without boundaries?

The answer is yes.  How?  Well believe it or not we all have a lot in common.  I think the most important thing we do is purchase items.  This requires most of our concentration and effort when designing who we are.  The second most important thing we do is design our resume and profile.  I say resume because that used to be the old way of telling someone who you are.  Now you can have online resumes that link to all your other profiles, and if you really believe in your blog that too.

So what platform can bring these two together.  I believe it is Clickboards.net.  First and most important, you once again create a basic profile and that is it.  Second you use your Clickcard.  Like some credit cards, your shopping history will be cataloged.  You can then be rewarded for sharing the same interests as those in your network.  So the more people in your network the more likely it is you will be rewarded for having a common interest.

This could be the movie you go see, the theater you see movies, the restaurants you visit, the happy hour bar you go to, the office supplies you buy, the advertising you buy, the websites you visit, the clothes you buy, the ingredients for food you cook at home.

The more you interlink yourself with your community the more you save.  Thus you are rewarded for anyone that is in your network.  There fore even connecting to those strangers brings you rewards.  But remember it is up to you to set your privacy and filters.  But the rewards are yours.

Yes this is still a card, but what I am saying is that there may be no need for a Clickcard in the future.  All this could be stored on your car key or mobile phone.  So the card is actually becoming outdated.

The point here is that most of these universal cards, keys, and phones will have a display on them for management purposes and probably GPS location so you will never worry about losing them and probably automatic locking features.  The beauty here is that the Clickboards can be sent to these devices.

I’m not saying you will be harassed every time you walk by a McDonald’s for a cheeseburger.  Actually only things that you have already stored at your Clickboards.net profile will be sent to you.  So if you are out shopping and you are at the Galleria, you could get reminded that you acquired a $50 gift certificate at Banana Republic.  Well then, it is now worth my time to go look around there.

Oh and when you check out, you’ll just pass your pager sized key over the register to pay and save.

So here is where you tickle the fancy of the advertiser.  Take a magazine subscription.  That magazine has their name on it right.  Well it also has a bar code that was printed on it, and that bar code also comes with an address.  If this person told Clickboards.net that they were subscribing to this magazine, then all the ads in that magazine could be drawn from their profile.  Then an individualized magazine would be sent to them.  Not one with just a bar code but one with all the ads in it tailored just for them.

What does this mean for the magazine?  In the same place they used to sell one ad, now they sell five or ten.  Ad prices go down and revenue goes up.

So if you aren’t going to talk to me, how am I going to know it is you when you buy that burger?  Well for ease of explanation, I used my Clickcard when I purchased.  This little trigger helped identify me to you each time I make a purchase.  Of course I previously said I wanted to give you that information.  You know why?  Because I want 50 cents of my next burger automatically.  By giving you a little bit of info I get rewarded each time I shop, wherever I may go.

That is the power of Clickcard