I’m currently blogging about Pop-outs, something that came to me once I uploaded WeChat to my smart phone.
It is a social advertising platform that allows people to interact with each other and share what they are doing with others and have them benefit from the experience.
By scanning QR codes you can collect coupons in your ‘+’ folder in WeChat; much like the stickers and emoticons that are there, but this would be a separate folder. The coupons are not for you; they are only for sending to other people, then they can use them.
So when you buy a shirt you like at H&M; at the bottom of the receipt when purchased or at the end of check out online, there would be a QR code. You scan that it it is uploaded into the ‘+’ folder in your texting options or WeChat or however you text folder. You know your girlfriend also likes H&M so you open your chat with her and send her the coupon.
Now you not only told her you were at H&M but you also said I think this store is cool and I want you to try it because I just sent you a discount.
When the coupon is received by her, she will just see the company logo in her texts, much like when you send a photo. She taps on it and the ad blows up in the screen or Pop-outs. It will say something to the degree of, ‘Merry Christmas with H&M from AC.’ She taps again and the window will change and tell her what the coupon is for; and if you are using an iPhone the coupon will be added to her Passbook. Related apps will be used on other phones.
For twitter users coupons can be bought for mass distribution or group distribution.
This goes in conjunction with Clickboards that act much the same way on your computer that allow you to view multiple views of an add; much like a revolving license plate, in the banner form of advertising: that will then end with a QR code to be scanned and collected to send the coupons to your friends.
Free to use, free to collect, free to send, free to redeem, and then free to collect again. iwww