Four Click Freedom

Well I have talked about this before, but now I have an extenuation of my idea.  To encourage people to click, every click can be valued at a certain number of points.  So for every click on a Clickboard, users acquire points either on my website or across the Internet.  These points can then be used to purchase special promotions from my website.

You are supposed to click on this once and then again…

Then enter imaginary Clickcard number and click…

Then replay or go to Clickboards.net.

An innovation that is not even innovative.  Have we been stuck in the mud that long to actually be impressed by something like this?

Yahoo is saying they can better target ads to the content based search on their site.  Well isn’t that exactly how they come up with the actual content that they put on their site.  Now they are saying the ads are going to be more closely related to the content that is on the site.  So what! Put makeup ads next to the makeup content, put fashion ads next to the fashion content, put the sports equipment next to the sports content.  Big deal.

The Google expandable ads are a joke too.  You still have to click on them.  So you really don’t know if you are getting an expandable ad or sent to the site.  So what is the difference, it’s just a levy.  So you really want to pay for more that?

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What more can an advertiser demand than performance driven measures from online advertising.  Even if it is just click through, that is still incredible power over the placement of the ads.  Many sites draw in millions of viewers, yet the sites performance ratio for their ads is incredibly low.  In my opinion, very few people will click on a banner or pop-up even if it is targeted at them.  This leads to opting out of advertising, and this creates a serious dilemma between providing worthy readable content with the exclusion of advertising versus sites geared towards enhancing the advertising overall exposure.

This is really where the Clickboard comes in.  The first criteria remains the same, click through.  However, a Clickboard is not clicked on once, actually maybe three of four times.  The sales message is broken down into segments, each displayed after each click.  This puts the ball back on the hands of the advertiser, demonstrating their ineffectiveness or effectiveness of the ads they create.  By taking away the fear of opening a new window, tab, or replacing the window you are in, the Clickboard allows you to remain idle on the page you are viewing.  But the message from the ad is strengthened after each click.  So now an ad can be measured by how far the viewer followed the ad through the three or four clicks.

A Clickboard registered with Clickboards.net will also not take them to the advertisers site in the end.  Clickboards not registered can take them to any desired site on the final click.  Since this is not of concern to me, I will only discuss the effectiveness of those Clickboards that are registered.

The final click on the Clickboard will not take you to the advertisers site and promotion, rather it will take you to Clickboards.net.  Once there, in relation to the ad that brought you there, more details of the promotion and other ways to save on this or similar products will be displayed.  Again, the effectiveness is measured by how far the user follows this and similar promotions.  But it doesn’t stop there…

Even without going to Clickboards.net, the savings from the promotion displayed on the Clickboard are automatically added to the users profile.  So next time they use the Clickcard, these promotions can be obtained upon checkout.  With the use of mobile Clickboards and Clickboards.net Kiosks, users can be reminded of their collection of coupons.  A click there, a click here, these all add up and can be used to show the advertiser that there ads are being seen.

Upon check out, coupons stored will be automatically deducted.  On the receipt will show the discounts received next to the product purchased.  These deductions are further reinforcement to use the Clickcard and to continue using Clickboards.net and to continue clicking on Clickboards.

This three tier level of measuring performance is really the next step to bringing back an industry that has set its sites on hyper-inflation and non-concrete performance criteria.

Advertisers should not be responsible for their own ads.  If someone was to really learn from this, they would see that their performance should be outsourced.  This would allow them more flexibility, and with results as positive as those that can be constructed through the use of Clickboards, advertisers would more than welcome the positive impact.

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