Four Click Freedom

Although I haven’t figured out my involvement with the industry yet, it will probably be quite minimal. However the influence the Clickboard will have will be revolutionary.

My example comes from my girlfriends iPhone. There is a game on there called the ShakeMate. There is a beautiful girl with work clothes on. You shake the phone the first time and her glasses fall off. Again and again you shake it and articles of clothing fall off. In the end you are happy if you stopped shaking at the right time and a little embarrassed if you kept shaking.

The Clickboard can do the same thing. Each time you click on the ad the little more erotic it gets. This all without having to travel through the website looking at the preview pages. A little here a little there and you really get people interacting and experiencing the website.

Now that I have told you how the porn industry will change with the Clickboard, how will Clickboards.net be involved. First of all this really depends on the user. No information on the Clickboards.net database is for sale to such parties even if desired. So you will probably never see the Clickboard icon on any of those ads. Maybe I will make a side business and seperate website to facilitate the influence of Clickboards, even if it is a shady area. One thing is for sure, the two worlds are separate. I will probably call the website Crankshaft.net and make the icon my beloved Crankshaft logo. If you don’t know what I’m talking about you can go to my Myspace account and look at my photos under logo. I can be found at myspace.com/acgrindl

It is really easy.  I have actually come up with two different ways to make a Clickboard, both using Flash.  The first uses multiple scenes.  What you do is set your canvas size the the size of the banner you are making.  Then in four separate scenes you cover the canvas in a button.  The buttons as stated lead the sale progressively through the scenes.  And the buttons can be as extensive and complex as you can imagine with Flash.  All that you need to do is put stops on each scene and then link each button to the next scene.  The final scene will be the button that connects to the URL Clickboards.net.

The second method uses one scene.  Here you use four key frames and put stop actions on the key frames.  The click action will then allow the Clickboard to keep playing.  The final frame is again the URL action.

Basically one method uses the button to create action and the other uses the key frames.

I personally am not an expert and my rudimentary method is still in the research phase of asking questions a lot.  I wish I was back in Flash class and I would have my first Clickboard done in about forty-five minutes.

Oh yea and the reason people know they can click on these banners with buttons is because my icon will appear in the lower right hand corner of each button or step in the scene.

Go make one now!

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What more can an advertiser demand than performance driven measures from online advertising.  Even if it is just click through, that is still incredible power over the placement of the ads.  Many sites draw in millions of viewers, yet the sites performance ratio for their ads is incredibly low.  In my opinion, very few people will click on a banner or pop-up even if it is targeted at them.  This leads to opting out of advertising, and this creates a serious dilemma between providing worthy readable content with the exclusion of advertising versus sites geared towards enhancing the advertising overall exposure.

This is really where the Clickboard comes in.  The first criteria remains the same, click through.  However, a Clickboard is not clicked on once, actually maybe three of four times.  The sales message is broken down into segments, each displayed after each click.  This puts the ball back on the hands of the advertiser, demonstrating their ineffectiveness or effectiveness of the ads they create.  By taking away the fear of opening a new window, tab, or replacing the window you are in, the Clickboard allows you to remain idle on the page you are viewing.  But the message from the ad is strengthened after each click.  So now an ad can be measured by how far the viewer followed the ad through the three or four clicks.

A Clickboard registered with Clickboards.net will also not take them to the advertisers site in the end.  Clickboards not registered can take them to any desired site on the final click.  Since this is not of concern to me, I will only discuss the effectiveness of those Clickboards that are registered.

The final click on the Clickboard will not take you to the advertisers site and promotion, rather it will take you to Clickboards.net.  Once there, in relation to the ad that brought you there, more details of the promotion and other ways to save on this or similar products will be displayed.  Again, the effectiveness is measured by how far the user follows this and similar promotions.  But it doesn’t stop there…

Even without going to Clickboards.net, the savings from the promotion displayed on the Clickboard are automatically added to the users profile.  So next time they use the Clickcard, these promotions can be obtained upon checkout.  With the use of mobile Clickboards and Clickboards.net Kiosks, users can be reminded of their collection of coupons.  A click there, a click here, these all add up and can be used to show the advertiser that there ads are being seen.

Upon check out, coupons stored will be automatically deducted.  On the receipt will show the discounts received next to the product purchased.  These deductions are further reinforcement to use the Clickcard and to continue using Clickboards.net and to continue clicking on Clickboards.

This three tier level of measuring performance is really the next step to bringing back an industry that has set its sites on hyper-inflation and non-concrete performance criteria.

Advertisers should not be responsible for their own ads.  If someone was to really learn from this, they would see that their performance should be outsourced.  This would allow them more flexibility, and with results as positive as those that can be constructed through the use of Clickboards, advertisers would more than welcome the positive impact.

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Facebook and Google are scary.  In this time of economic downturn it is no time for hustlers. When information is at stake, security is a key component to peoples trust and when you abuse this, we could start fighting a long uphill battle in the months to come.

My example here is with advertising. People are still going to have to spend money to get back on top and get their businesses back up and running. The first cuts in budgetary plans are usually at the advertising budgets. But these are also the first to be replaced.

Many people these days are wondering where to put their ad dollars. Print media is said to be dying. Everything is apparently going online, and why not, you really get more specific information that way. But what about the targeting of these ad dollars and the amount you pay. This is starting to create real concern. Google is running a monopoly and adjusting prices based on ‘falsification’ of Adwords’ performance. And sites that have over a million visitors a month are getting the rod because they have to put ads on their sites that only pay them when they get clicked on, greatly devaluing their site.

The real scare comes in when Google and Facebook hide certain critical points that concern your rights in their ‘terms of use.’ By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. Facebook recently said the same thing.

This selling of personal information for any use under the sun is not what I intended when I signed up for these programs. With Facebook I get to choose my friends and who sees my photos and stories. Now that Mr. Matt Zuckerberg says any advertiser can buy anything on my profile, it doesn’t feel quite as private. That is pretty scary to one day run across myself in some book about people in Tianjin.

I for one am not using Facebook anymore. I have had about enough of it anyway and only get on 30 seconds a day to read the feed. Google I am attached to still though. I am even thinking to get the new Google phone. But there is a difference.

Google is an ad agency and they use the information themselves. There is no need for them to sell off their inventory; it does more good in their own hands. As for them being a monopoly, that is probably true, but at least I can still get my mail.

So what about Clickboards.net?….

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