Google is a household name all over the world, probably even in the fields of agriculture here in Tianjin.  Gone are the libraries; gone are the people who hand down ancient practices.  Today, if you want to find out something, you go to the Internet.

There really is no avoiding the implications or the sheer need for such a creation.  However, the Internet has become a force of its own.  Bringing down newspapers and magazines, supporting huge networks of people, and creating giants who control information, the Internet is hungry for more power.

There is a huge gap between who wants advertising space, and how much there is to give. Anyone logging on to the Internet will be overwhelmed by the gigantic supply of adverts, which pop up almost anywhere you look.

It is this gaping hole which is creating problems for the advertising industry as a whole. This is because the gap is being filled by sneaky, sometimes underhand methods. It seems that most people don’t understand how this is being done or how it will affect them.

An example of this is “behavior tracking”. This is the Internet’s ability to generate targeted adverts based on the web user’s personal details. While 92 percent of young adults believe behavior tracking is against their needs, the practice is on the increase. http://bit.ly/2IGHT8 In fact, with Google leading the way with targeted adverts for Google Mail users, it is becoming a big problem not only in America but also here in China.  The biggest problem is that most people don’t realize it is happening – or what they can do to avoid being advertised to in this way. In the meantime, they will continue to receive adverts which have been generated based on their sex, location, and age. It’s no wonder that people are starting to become wary of the Internet advertiser’s increased power.

It is particularly when you put advertising into the mix, that the implications for the media become clear. Currently, advertising is the sole model for growth of all media. Figures show that on the web, only 8 per cent of all users account for 85 per cent of all ads clicking. This is down by half through this year alone. http://bit.ly/2IRICw

While it was once the model for tracking, clicking is becoming outdated and new methods of cookie tracking are in force and taking hold.  Now your presence online can be targeted from your initial search query, all the way to your brick-and -mortar purchase, and used for profiling.

Who is King? Display, Search, Print?

The Internet accounts for over 50 billion dollars in advertising every year, with the US alone accounting for 20 billion. This figure is continuing to grow.  Premium online ads are going up 32 per cent year over year with no end in sight. http://bit.ly/2fvISY

Nowhere is this better exemplified than here in China, where some sites are so heavily overloaded with advertising you wonder what content is actually being provided.  Have you ever tried logging on at an Internet café and felt frustrated by the number of pop-up adverts blocking your way?

However China also puts things very much in perspective for advertisers.  This is because for brick and mortar stores selling their wares, the print media is still the most effective vehicle for advertising. http://bit.ly/9nFtB It seems that the Internet has created a strange void between national advertisers and your corner bakery.

This is not stopping the Internet in China.  Sina, China’s leading Internet portal is expected to grow by at least 35 per cent in this year alone. http://bit.ly/htkZb This is like nothing else around the world.  The reason for this is that Asian countries are dominated by display advertising over the Western-preferred search method.  Display here is expected to grow by 60 per cent by the end of 2010. http://bit.ly/3kDJ1a If I were a surfer, I would call that a dangerous reef.

Part of the reason for this phenomenal surge is that display advertising has found a home on social community and networking sites. http://bit.ly/2G8yS3 However, social community sites only hold about 15 per cent share of all online advertising.  In fact the dominance comes from search engines.

Search engine Baidu (which is up from $100.50 to a yearly high of $439.90) is now garnering new power as it integrates its new search results system, known as the Pheonix Nest System. http://bit.ly/QymgF

According to Google’s CEO, Eric Schmidt: “Five years from now the Internet will be dominated by Chinese-language content.”  This might be a free pass for Baidu to start leading the way in which search is created and delivered to the world, while Google continues to focus on its operating system and mobile technology.

My phone is their life!

Another cunning advertising-dominated strategy comes from HTC – the company that makes the nine different Google Android powered phones. By launching its new Quietly Brilliant ‘YOU’ ad campaign, they are promoting the idea that: “You don’t need to get a phone. You need to get a phone that gets you.” http://bit.ly/3jy3cf Of course, they aren’t doing this just to impress upon you their new little toy; this is again an advertising dominated strategy.  Lenovo is even buying back its mobile phone business to pursue mobile Internet technology. http://bit.ly/54jD8Q

While most people are not going to buy a phone with the thought: “Wow! My telephone is now the new ad rag!”  There are many people who would gladly see ads as helpful if it meant that in return they could lower their costs of purchasing the phones or even the service charges. http://bit.ly/6BnSNT People would probably get used to it very quickly – you may have noticed how most phones here in Tianjin are inundated with ad text messages every time you hang up or send a message.

For some people this doesn’t matter because they delete the messages every so often. However, you may be the owner of a new smart phone, which takes several steps to acquire the message and provides you with that dirty little message-notification bleep that won’t go away till you look at the message.  These days there too many able capabilities to deliver full screen MMS messages to your phone while the phone is idle. http://bit.ly/7rvdpj Therefore that is the first thing you see when you click your phone on from the black screen.

Like the movement in the US to stop dinnertime telemarketers, many hope there will be movements to remove these developments in stealth advertising.  Although nifty in concept, after a while the most noticeable thing about them is how annoying they are.  This is a story where again the percentages are low and most people, if they had the chance, would never opt-in.

Hey executives, I’m my own company

But what if you’re on the dark side? Perhaps you’re an advertiser looking to utilize the Internet for your business? The good news is that there are several ways to turn the world of Internet advertising to your advantage.

There are millions of bloggers in cyberspace telling you how you can make money by monetizing your blog.  With so many people claiming to be in the know, how come there are still so few who are actually reaping the benefits?

The bright spot is in the creative.  This year there was a man in the US who made $83,000 broadcasting himself on the Internet.  What he did was go to consumer product companies and said he would wear their company T-shirt for a day. http://bit.ly/1IoWDg Then he got out there, into the sunshine, and took videos of himself wearing it. At the end of a day’s catwalking, he would get on Facebook and share his thoughts, write something on his blog, keep everyone up to date on his Twitter, and basically become a one-man billboard.

This idea has also been demonstrated in effect here in China.  Thousands of girls are online on Taobao promoting the clothes that they buy.  These skinny little things have themselves followed around by amateur photographers as they pose and primp themselves, creating beautiful pictures that the other girls online just simply can’t get enough of – adoring them for all those pretty little pink dresses and haute couture jeans they wear.

This is the new content: Blogging and news feeds.  Whether it’s fashion, how to use makeup, or providing a fresh take on the news, social content makes up 40 per cent of all online traffic – outstripping community, communication, e-commerce and search. http://bit.ly/9m4n5 This content sharing is the premium space on the Internet and the giants are trying to control it.

However, the giants are having a tough time trying to create fair competition in terms of asset prices in the difference between online sales and brick and mortar establishments. http://bit.ly/48zdSS It’s certainly the case that many people now go out shopping with the sole intention of window-browsing and then returning to the Internet to buy.  This creates an even larger supply side window, as more people try to fill the small portion of demand accrued by the big retailers and girl’s shopping sites like Hers.

The ad focus is tried and true and will be

This is a very narrow view on the whole topic, because in reality the Internet population is spread roughly equally across all social economic backgrounds and age groups. http://bit.ly/1HEzxT This comes from better-developed Internet markets. However, eventually this will take place within all cultures. Yet even with the wide swath of consumer interest, advertisers tend to pick on the younger more affluent customers.  The power of the Internet should develop to accept this swath of population, unlike magazines and television have done.

In China advertising is very family-centric with the young heavily influencing the older generation.  Many Chinese adverts try to pull families together.  But in social economic struggles, as we are experiencing now, advertising should associate their product with positive emotions of calmness rather than happiness. http://bit.ly/14cquu China’s advertising is still a little giddy and focuses much on the happy family unit a little too much.  By diversifying the mother from the father from the daughter, advertising will become more effective.

For instance with the various super novas, Google is trying very hard to take over the mobile phone industry by attracting younger generations who understand more how to utilize smart phones.  Apple is hoping to come into China to reach the mature wives market with its advertised ability to help the home become a place of prestige.  In addition, Microsoft is focusing on the business end, looking mainly at the older generation with their Software as a Service (SaaS) and helping the businessman of the house create value in their business. http://bit.ly/Z6kex

You are there and I will reach you

The Internet is the key to all of these changes and ChinaNet (CHNT) a full-service media development has already shown third quarter results in an increase of 21.7 per cent. http://bit.ly/3uGBcc It seems strange that companies similar in the US are at such a disadvantage.  The US currently wants everyone to pay for their content and only 50 per cent of US citizens would be willing to pay a fraction for their media content. http://bit.ly/aW9us

In addition, the US is currently thinking of using tax-payers money to finance journalism. http://bit.ly/Aomdf There are now even algorithms that generate story ideas, which in turn predict the revenue they will generate, and determine how much they are worth. http://bit.ly/8zBqkY Where China already has government regulation on content, the US is now stepping in to see whether this area needs regulation.

This could sound a death- knell for Internet advertising and cause it real harm.  Recently there have been privacy hearing and briefings. http://bit.ly/2auIjL This is mostly due to the usage by the adolescent age group who are now picking up the Internet heavily.  The line between what adults use as content and what children explore is becoming more blurred, especially here in China.

In the US KidZui is a new web browser that maximizes parent and child computer time to connect and converse through shared content online. http://bit.ly/e4H1w Here in China it is all too obvious that the children own the computer and the parents watch television.  There is almost no interaction at all.  High school students can spend endless hours after school staring at the computer while parents cook dinner, clean up and make themselves ready for bed.  There is almost complete separation between the family members.

However, while the students are busy studying at school, the parents are busy developing their new business models around advertising.   In the US, 42 per cent of SMBs have websites. http://bit.ly/25Ld80 In contrast to those that build websites the smaller businesses advertise more.  It is difficult to say whether this will come to Tianjin.  While the small guy sees the need to advertise, or otherwise the family network is soon to run out, many of the smallest businesses do this by using stickers or plasters.  The Internet is seen as a domineering component in advancement.

Small families with small time shops see traffic as the people who pass by their shop, not the people who see them as part of the local online community.  It is the children in the family who are building these neighborhood bonds.  How to maximize them as an integral part of the family business, most likely dismays them, let alone their parents.

That’s mine: Give it back!

As for television in China, $1.6 billion will be spent next year on China Central Television – an increase on previous years. http://bit.ly/2yzE4C There is no doubt that China will watch television in the future, but the dynamics of television are limited.  This again only allows national television sponsors and major foreign influences to enter.  The message will be clear: Following the age-old tradition – family is always first.  The market is huge and the focus is limited, for this reason supply is low and demand is high, therefore higher prices.  This is a good strategy if you are in the television business, but proves to be a bad buy if you are in advertising.  There are alternatives but there are also other things taking place.

In the US there have been eight quarters of double-digit drops for the advertising industry in newspapers. http://bit.ly/8VQppo Here in China, newspapers are still easy to get, and much is the same online.  For some reason, online newspapers are not cannibalizing the printed version.  They are almost one in the same.  It is like reading the printed version, simply transformed online.  There is not an overload of spotted advertising and the screen is left resilient enough that you are free to browse your e-paper.

However, China seems to be one of the more outstanding economies when it comes to context.  In most areas of the world, content is copied between four and 15 times around the Internet.  That means that the same story is just copied over and over.  With this in mind, how does the Tianjin newspaper fare when the locals can find the same content on most of their favorite sites, without ever going directly to the news channel site?  The reason is that it really takes that much to reach that many people.

However, in the US the FTC has claimed that newspapers have lost $20 billion over the last year. http://bit.ly/6ySRUu This is not happening in China at all.  Newspapers are so easy to get and they come in morning and evening editions, and people have so much time to break open the paper, that advertising is still a very strong medium here in Tianjin.

Hey hey hey, you figure it out

Tianjin is not worried about advertising.  In fact it is accepted and well reputed here.  The age-old saying of breaking through the clutter is almost dust in the wind here.  Clutter provides a promise that people will notice it.  And yet people try so hard.

Compared to traditional advertising, product placement can arouse the least unpleasant feeling from the audience because it is naturally merged into the scenes of a movie or game and does not interrupt the user’s enjoyment.  Integrating commercials into games can create more influence to users because movie product placement is static while in games it is interactive. In fact, when a user finds a new ad in a game in China that they are familiar with and used to playing with it, the first reaction is to not to ignore the ad but to click on it and see what bonus one can get by acquiring this product because such a product always possesses some properties that can give a hand in the game.

So advertising in China is well accepted.  The rest of the world should watch as China takes over the first initiative to incorporate advertising into everything that is online.  It is admired as well as empowering.  The overwhelming presence of the fad will not leave China.  The rest of the world will find it difficult to leave these fads unnoticed.  Millions of people are being attracted to seemingly simple advertising tools.  Although they may be cloaked in games or cinema, it does not matter because this country prides itself on the incoming of gigantic pulls in seemingly unnoticeable emotions, like joy.

Advertising is a giant, so it must have a purpose.  In most countries, critics cry out that there should be none.  But the true-to-heart know that advertising is likely to be here forever.  It seems safe to say that advertising will drive the economy in 2010.  Advertising will be the first notifier for every industry that will once again re-emerge. When people have the money to spend on advertising, it means that things are looking up for public spending. However this time, advertising is no longer the indicator but the master. It creates a cycle: Advertisers spend money trying to get people to buy their products – thus granting them more money to spend on advertising.

Google, as always, is at the forefront of this wave. The company is always trying to develop and innovate their adverts. They want them “Bigger, Better, more Interactive. We’ll keep trying new things until we discover the ‘perfect’ ads.” http://bit.ly/5OFXjB And this is all going to happen in a blink of an eye – or the click of a mouse.

SmartKiosk Media will deliver Digital-Out-Of-Home (DOOH) advertising via interactive “SmartKiosks,” smartphones, internet social networking sites, and a unique format of direct mail print advertising to consumer households.

Now this is pretty amazing and along the same line as my idea.  My idea again is to use the web, print and outdoor advertising to collect coupons via a coupon code that can be collected using your phone number, on the web or by texting.  On the web these ads can be on social networking sites or use of local targeting software agencies.

The kiosks in my theory was for pre-shopping and collecting of additional deals of the day at your grocer or mall outlet.  When these coupons are then validated at the point of purchase using your phone, and it doesn’t have to be a smart phone, then the retailer is sent the validation as well, eliminating cheating coupons.

The final step is the print media sent to the users house.  Now I am pretty sure that the material this company is sending is just Direct Mail full of ads, even if they are targeted or not.  My idea is to link your magazines and newspapers to your shopping history, something you can also tailor online.  Then when the magazines and newspapers of your choice come to your house they are full of relevant advertising that make a difference to you.

With all the screaming and hollering about the print industry dying it is any wonder why they haven’t tried to absorb this idea.  But the good thing is, if I can get the numbers, I now have something to pull from to allocate risk analyses and profit margins. So, go Smart Kiosks!

* Call-to-action via SMS, votes, polls, sweepstakes, contests, promotions, coupons, call-back request, text4info, surveys
* The ability to redeem mobile coupons (bar codes), unique PIN numbers (drive2web), ticketing
* Rich content, ringtones, wall papers, games, videos
* Mobile applications such as mobile Internet sites (WAP)
* Smart phone applications

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103974

*Well the first point is all fun and games.  Very little commitment required from the user to say,  ‘yea you can give me that’ or, ‘yea I think I would vote for that person’ or, ‘put my name on the list so I can possibly win that’ etc.  However, I would find these little games completely annoying if I was notified ten times a day of some new crazy contest that I needed to enter.  I would opt out completely for any of those services.  However a lonely teenager might find this pretty amusing.

*Redeemable coupons with barcodes is excellent.  I’m totally on board to see how they pull that off.  My theory is that most of the coupons will be wasted efforts no matter how they manipulate their targeting.  But using PIN numbers and driving people back to the web is also not what you want.  You actually want to drive people off the web and to the stores.  Brick and mortar establishments aren’t just big fitting rooms where you try stuff on and then go back to the web to buy it.  Stores need traffic, and giving them a coupon when they pass the store on their phone so they can go home and get a discount is counter productive.  I do like having mobile tickets, very functional.

*Rich content, ringtones, wall papers, games, videos: a bunch of junk to me.

*WAP: anything new here?

*Applications: good can’t get enough good ones.  If they keep trying they are bound to come up with a few I like.

Now I am not arguing that I feel free to give away information and that I am not scared that someone will be able to access and use information to stalk me.  Rather I am discussing what privacy is.

Privacy is actually a method of control.  When people built motes around their castles, it wasn’t really to be private, it was to control who could get in.  Thus privacy on the Internet is the ability to control who can see you.

But unlike the mote, these days privacy and control must be a two way street.  But there is no loss here.  Actually providing advertisers with more information allows them to provide you with more information.  And this is not a battle to kill the advertiser, or the Internet, or all those who sell something, rather it is the battle for optimizing mutual interest.  We all lead simple lives and actually think our buying habits are rather simple too.  So why do we need to see all this advertising?  Well the fact is we don’t.  But we do need to see the advertising that is relevant to us, and the only way to do that is to provide information that matters.

I think if I was tracked for one month to see what my buying habits were, thus giving away my privacy and control, the advertising that I received would be far less.  So how many cannibals are going to cross over my mote and climb the walls to get into my castle when all I’ve got inside is my work and my home cooked meal (although they might want to eat that)?

Yes this title is in fact true.  But in reality don’t you always feel the more you give the less you receive?  By this I mean the more you let people know about you the harder it is for them to target you.  You know how hard it is to buy your best friend a birthday gift.  I think this could be true with advertising too.  You can actually develop more control and more privacy by giving away more of yourself.

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Well if I can improve the effectiveness of their ads on their site by being an agent between the advertiser and the admin, ‘who’s side am I on?’  By allowing three more clicks to the click-through process, ’should the advertiser pay the same price for each and every click?’ And if so, ‘do i make a cut from each click?’

Or, ’should the advertiser pay me to make their ads more effective?’  But as I stated before the Clickboard is free for everyone to make.  I make my money when the Clickboard has my icon on it, and eventually connects the Clickboard to my site.  Here the advertiser does have to pay me to be incorporated into my site, depending on the depth and presence they want on my site, and how focused the targeting is for the users on my site.

Back to the question.  The advertiser pays me for my icon, ‘but who makes the money on all those clicks?’  Are my ads no more valuable for the admin than regular banners, and if so, should he charge more if an advertiser wants to put a Clickboard on his site?

I hope so!

I believe what I am doing is much different than what is on the market, especially what is hyped up to be the next big thing like Feeva.  Targeting based on bla is still bla, I don’t care how big of a computer you have.  If people aren’t going to actually give you information and you are only going to take the scraps that they leave you or the bits and pieces that the Internet commissioner says you can legally use without having Internet users getting their hair standing on in, then how can you say you are the best behavioral targeting genius that is on this side of the hill?  Well you can’t, and that is what I have been discovering.  This not so new term called behavioral targeting is really a bunch of hoopla and it’s making a lot of people worried just because of the terminology.

I do agree with the part that you have to let people know what you are doing and saying how the information is used.  But if you actually create a platform where people get to tell you how they want the information used, haven’t you saved the people from going into tale-spins worrying about who sees what and what they know?

By giving the user options and control over their information is the real key.  Instead of people running in circles wondering how you are you going to use the information from late last night when they were searching for a honey on the Internet to target them, you should actually give them a choice about how they want to be profiled.  Ask them a question!  Say hey I saw you man, what are you up to, I know this isn’t your market and it doesn’t have anything to do with who you are, but even though you are here, what kind of information can you provide, your age, how many friends you have on Facebook, you like to party, you really keep to yourself and are pretty simple, what would be the one thing you would tell me if I knew you looked here?  I’m going to use it to get rid of all the crappola that surrounds your surfing habits now and give you something that might make a little more sense to your life.

Maybe this is th only way to get information out of people.  But the main purpose is say I will not give you more crap based on your habits, I will give you something you want me to, but to do so you have to reveal who you are in one little bit.   Much like twitter, would you be afraid to twitter as to what you are doing late this one night?  Maybe you won’t tell me exactly but that little tweet would be enough to change your experience and what is then given to you in return.  Something much more in line with who you are.

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My example here is with advertising. People are still going to have to spend money to get back on top and get their businesses back up and running. The first cuts in budgetary plans are usually at the advertising budgets. But these are also the first to be replaced.

Many people these days are wondering where to put their ad dollars. Print media is said to be dying. Everything is apparently going online, and why not, you really get more specific information that way. But what about the targeting of these ad dollars and the amount you pay. This is starting to create real concern. Google is running a monopoly and adjusting prices based on ‘falsification’ of Adwords’ performance. And sites that have over a million visitors a month are getting the rod because they have to put ads on their sites that only pay them when they get clicked on, greatly devaluing their site.

The real scare comes in when Google and Facebook hide certain critical points that concern your rights in their ‘terms of use.’ By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. Facebook recently said the same thing.

This selling of personal information for any use under the sun is not what I intended when I signed up for these programs. With Facebook I get to choose my friends and who sees my photos and stories. Now that Mr. Matt Zuckerberg says any advertiser can buy anything on my profile, it doesn’t feel quite as private. That is pretty scary to one day run across myself in some book about people in Tianjin.

I for one am not using Facebook anymore. I have had about enough of it anyway and only get on 30 seconds a day to read the feed. Google I am attached to still though. I am even thinking to get the new Google phone. But there is a difference.

Google is an ad agency and they use the information themselves. There is no need for them to sell off their inventory; it does more good in their own hands. As for them being a monopoly, that is probably true, but at least I can still get my mail.

So what about Clickboards.net?….

Unlike both Google and Facebook, Clickboards.net User Agreement will only take about one minute to read and be very straight forward.  The reason being as that every user agreement will be individually created as the user continues to modify their profile.  The user gets to transform their profile by setting their privacy settings, something that is established from the beginning.  As the user baby steps their way into using the platform, the more ability they have to control their social savings network.

The information is never sold, but the use of the information is given to the advertisers.  Advertisers are allowed to make as many requests as they would like when tailoring their ad to reach the directed audience.  However because they don’t need it, they don’t get the information.  As long as they see performance they get their monies worth.  And that is the direction online advertising has taken, completely performance driven.

So the initial user agreement may look something like this:

I agree that all information that I supply in the initial agreement to use this site is confidential and will not be used by third parties.  All information that I garner fit for use through my privacy settings and filters can be used by Clickboards.net and only used internally to help third parties gear their advertisements to something that relatively follows my interests.  My demographic information will not be sold or distributed unless I specify certain information can be used to better target my interests and better facilitate Clickboards.net to deliver more relevant information from advertisers to me.  I have the ability to continuously modify and change this information and previous settings will be relinquished from use by Clickboards.net.

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Solution, offer the rebate later.  Go ahead and shop buy anything you want and share what you bought, brag about it, get others interested, but don’t wait for the savings.

With your online account tracking your history, anyone in your network, according to your setting of filters and privacy, can review some of the favorite items you’ve saved on or bought lately.  If they are interested too, they can go get it.  Say one hundred people in your network bought Super Bowl memorabilia for full price, well according to WujWuj, if they had bought it through their group buying, they would have all saved 20% if they waited and bought together.  Well you are still a group and you all still bought the same stuff, so why not still get the savings.  This is possible if you offer the savings later after the purchases have been made.

You can still promote the things you buy and attract more people to your purchases, thus still taking action, and therefore still applicable towards recieving savings.

There are many ways to define yourself.  And there is no one way that best describes you.  But there are various parts of your life that you share with various different groups of people.  If you could somehow share these distinct traits with these people in your shopping behavior then you could all share mutually.

For instance if you have a Spanish cooking clan, then you could share coupons and recipes for various dishes.  Maybe save the next time you buy chorizo.  Maybe you are a jeweler you could save on tools and supplies by adding members in the community to your clan.

The reason I call them clans is because you all share a common interest and intents.  Unlike groups where you share the same basic general description, group members usually have different interests for joining groups.  It could be to show off, get some information, get connected, meet someone.  These are interests not intents.  A clan has a sole purpose and in this case it is mutual savings.

The reason it is easier to target a clan and not a group is because clans are able to define themselves.  Groups are defined from the beginning.  A clan may start at one point and end up in another.  This movement is what defines them.

When there are general people who may share common trafficking, and maybe they have done things more similar to you than anyone else in the clan, you would be responsible for inviting them into it.  The clan has no leader or developer, initiation begins from within Clickboards.net.  The life of the clan is then derived from the members actions.  The more action, the more interest, the more defined the variables, the better the concentration of savings that are offered to the clan.

群组，您可能知道，朋友搜寻器，所有这些都是团体。那么您需要他们，因为他们可能帮助您联系到与您自己很相近的人。通过和他们联系可以拓展您的人际圈。现在有很多惊人的方式去帮助你联系到其他的人。在Clickboards.net上，这些您想联系到的人都在您的团体里。

有许多方法来界定自己。没有一种方式能够最好的描述您自己。但您的生活里也有各种各样的部分是您想和不同人群分享的。如果您能通过您的购物习惯与这些人以某种方式分享这些不同的特点，那么您们就都可以互相分享和帮助彼此。

举个例子，如果你有一个西班牙美食团体，那么你可以分享优惠券和各种菜肴的做法。也许您同时就省下了一些下次购买香肠的钱。如果您会做珠宝，那么也许这可以通过增加社会成员到您的群中而为您下次购买工具和用品节省了一些钱

我将他们称之为团体的原因是因为大家有共同的兴趣和意图。不像其他的群组，人们只是在那里共享一些基本相同的普通描述，组成员却通常有不同的兴趣和爱好。那也许是为了炫耀，或得到一些信息，或为了与别人取得联系，或和某人见面。这些只是兴趣并非意图。一个团体只有一个唯一的目的，在这种情况下，它是互助储蓄。

它更容易瞄准团体，而不是一个群组。是因为团体能够界定他们自己。群体是指从一开始就被界定的。一个团体可以开始在一个点和而结束却在另一个点。这个进展定义了它们。

当人们普遍在分享他们的交易或买卖的时候，也许他们做的事情与别人相比更接近于您，您将负责邀请他们进去那个团体。这些团体没有领导或开发商，是在Clickboards.net网站内部开始的。团体的衍生来源于成员的行动。更多的行动，更加关心，定义就更多变，更好地为团体提供集中的节约。

As a user and customer, I don’t want everything I do stored in some database for the use by a third party or even Google for that matter.  Why? I have no authority over my own habits and what everyone else can know about me.  There really is no upside to me giving my information away, either knowingly or unknowingly.  Where is my privacy, where are my filters, where is my say over what I want to see?  Basically advertisers these days regurgitate exactly what I’m doing now.  Adwords, Ha!

What I really want is something that is intuitive.  And this is only possible through my own making.  Yes I actually want something to track my habits, but I want the ability to maintain and fine tune my own personal shopping history to my liking.  I may not buy a computer every day or even a phone, but I am really into them and I want to know what is on sale every week.  Who is going to know this through a shopping history.

The only thing the Google phone can do is tell you all about your perishable items.  Things you buy constantly or the places you go constantly.  Is there really a benefit to this? Not really.  How much information can you get out of me knowing that I buy deli meats every time I go to the grocery store.  What I really want to know is when the ready made pizza dough is on sale because I love to make pizza.  Or maybe I’m waiting to find a deal on a nice wallet from Banana Banana.  And online I may not look everyday but I need to know when JC Nickel is going to have a leather jacket at a discount.

Google is really coming to an end in terms of ad sales.  Have you ever looked into SEO?  It is pretty bogus.  If I design my site to have the best key words, I will get to the top of the list.  Am I talking about what is really important, probably not.

Shopping history is designed by a user.  Yes the Clickcard stats are important, but the profile must be tweaked by the user to add the most impact from the actual information gathered.