Four Click Freedom

What more can an advertiser demand than performance driven measures from online advertising.  Even if it is just click through, that is still incredible power over the placement of the ads.  Many sites draw in millions of viewers, yet the sites performance ratio for their ads is incredibly low.  In my opinion, very few people will click on a banner or pop-up even if it is targeted at them.  This leads to opting out of advertising, and this creates a serious dilemma between providing worthy readable content with the exclusion of advertising versus sites geared towards enhancing the advertising overall exposure.

This is really where the Clickboard comes in.  The first criteria remains the same, click through.  However, a Clickboard is not clicked on once, actually maybe three of four times.  The sales message is broken down into segments, each displayed after each click.  This puts the ball back on the hands of the advertiser, demonstrating their ineffectiveness or effectiveness of the ads they create.  By taking away the fear of opening a new window, tab, or replacing the window you are in, the Clickboard allows you to remain idle on the page you are viewing.  But the message from the ad is strengthened after each click.  So now an ad can be measured by how far the viewer followed the ad through the three or four clicks.

A Clickboard registered with Clickboards.net will also not take them to the advertisers site in the end.  Clickboards not registered can take them to any desired site on the final click.  Since this is not of concern to me, I will only discuss the effectiveness of those Clickboards that are registered.

The final click on the Clickboard will not take you to the advertisers site and promotion, rather it will take you to Clickboards.net.  Once there, in relation to the ad that brought you there, more details of the promotion and other ways to save on this or similar products will be displayed.  Again, the effectiveness is measured by how far the user follows this and similar promotions.  But it doesn’t stop there…

Even without going to Clickboards.net, the savings from the promotion displayed on the Clickboard are automatically added to the users profile.  So next time they use the Clickcard, these promotions can be obtained upon checkout.  With the use of mobile Clickboards and Clickboards.net Kiosks, users can be reminded of their collection of coupons.  A click there, a click here, these all add up and can be used to show the advertiser that there ads are being seen.

Upon check out, coupons stored will be automatically deducted.  On the receipt will show the discounts received next to the product purchased.  These deductions are further reinforcement to use the Clickcard and to continue using Clickboards.net and to continue clicking on Clickboards.

This three tier level of measuring performance is really the next step to bringing back an industry that has set its sites on hyper-inflation and non-concrete performance criteria.

Advertisers should not be responsible for their own ads.  If someone was to really learn from this, they would see that their performance should be outsourced.  This would allow them more flexibility, and with results as positive as those that can be constructed through the use of Clickboards, advertisers would more than welcome the positive impact.

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Well the debate these days is often about privacy when advertisers want to gather information about you.  This comes into light especially with the new Google phone.  Now everything you do is categorized and kept for later use by retailers.  Well this is really where the fun stops.

As a user and customer, I don’t want everything I do stored in some database for the use by a third party or even Google for that matter.  Why? I have no authority over my own habits and what everyone else can know about me.  There really is no upside to me giving my information away, either knowingly or unknowingly.  Where is my privacy, where are my filters, where is my say over what I want to see?  Basically advertisers these days regurgitate exactly what I’m doing now.  Adwords, Ha!

What I really want is something that is intuitive.  And this is only possible through my own making.  Yes I actually want something to track my habits, but I want the ability to maintain and fine tune my own personal shopping history to my liking.  I may not buy a computer every day or even a phone, but I am really into them and I want to know what is on sale every week.  Who is going to know this through a shopping history.

The only thing the Google phone can do is tell you all about your perishable items.  Things you buy constantly or the places you go constantly.  Is there really a benefit to this? Not really.  How much information can you get out of me knowing that I buy deli meats every time I go to the grocery store.  What I really want to know is when the ready made pizza dough is on sale because I love to make pizza.  Or maybe I’m waiting to find a deal on a nice wallet from Banana Banana.  And online I may not look everyday but I need to know when JC Nickel is going to have a leather jacket at a discount.

Google is really coming to an end in terms of ad sales.  Have you ever looked into SEO?  It is pretty bogus.  If I design my site to have the best key words, I will get to the top of the list.  Am I talking about what is really important, probably not.

Shopping history is designed by a user.  Yes the Clickcard stats are important, but the profile must be tweaked by the user to add the most impact from the actual information gathered.

At this point there are no stakeholders, not even myself.  I am creating competition.  Without competition and everyone vying for a piece of the Clickboard pie, then there will never be a Clickboard that is effective.

What I would like to see is major advertising agencies bringing their clients to the table, the main table. Basically Clickboards.net is advertising space.  Clickboards.net Kiosks are advertising space.  In the future the personalization of magazines, newspapers, television, and even the Internet will be space for Clickboard spawned ads.

The information from the Clickcard is advertising statistics which is for sale.

The Clickboard however is free.  But, the Clickboards that I link to Clickboards.net will be allowed to put a small icon at the bottom right hand corner of the online ad to denote that it is a Clickboard and not a banner.   Right now I am thinking a star with a mouse pointer on it.

Linking the condoned Clickboard to Clickboards.net and all the other services is fee based.  This is determined individually upon client based on their requests and depth of use on this site.

So everyone is a player, everyone can make a Clickboard and make it link to anything.  You can free of charge make Clickboards work with your own site.  But you can’t use the icon and you can’t make it link to this network.

The stakeholders are the the same people.  As an advertiser you have just as much say as to how much you are involved within the Clickboards.net network.  Advertisers are the overhead.