Four Click Freedom

Alvin wrote me, “Quickly scanned your materials, but didn’t have time to fully dig in and digest all the materials. Would be helpful if you just sent me 5 slides telling me what you are proposing, how we could help each other and the benefits/cists to each side.”

The last part got me thinking, ‘the benefits to each side.’  My current thinking has been very one sided.  I wanted him to hire me and support me as I developed and integrated Clickboards into his platform.  But what do I get out of it? A salary and advertising shares?  Well that is not exactly a trade.  I mean I have to do business with the guy and show there is a future with my involvement and provide some measure of growth for his products.

So it struck me.  I can approach Alvin saying that I want to add a Clickboard portal to your website.  I could explain the benefits to him and how this will help spur his current business.  But here is where the real opportunity comes in.  The Clickboard portal can be added to any community site whether it be local, national, or global.  People can manage their Clickboards at any and everyone of these portals no matter which website they are on.  Granted each Clickboard portal will be tailored to the site that it is on and the management of the coupons will be more in line with the site they are on, but the access to all their coupons from Clickboards across the Internet is universal.  And this will be key to Alvin.

Any and all Clickbaords can be redeemed using Alvin’s mGuanxi mobile media application.  So now I am not stuck to supporting one website but able to grow the Clickboard portal across the web while it is hosted by other people’s websites, now all of them will be integrated for the use of one easy to use phone application, produced and manned by Alvin.

Now I just have to come up with those five slides.

This blog is about an idea.  An idea in my mind.  As I write this blog, I try to find the most relevant way to put forth this idea.  But I am dealing with a flat service and one train of thought in each post.

I have found that most people who give me the time to sit and listen often have many questions.  The reason is because this is about something that does not exist.  So after my initial debriefing, there are often many questions.  Slowly as I stayed centered and answer their questions, the light starts to get a little brighter, until the concept is there with them and they understand.

This blog can’t do the same thing as face to face interaction.  Here I pick a topic that is most relevant to my thoughts at the moment and talk about that whether you are ready for it or not.

Another drawback of this blog is that my examples of the Clickboards are not 100% yet.  So there is still a lot left to the imagination.  And without me as a guide to your imagination, the idea is still left with a very fuzzy exterior with too much left not understood.  Especially when I am trying to convince someone in another business that this is a great idea, without a personal touch, it is no wonder why I would be left on the back burner.

I guess I haven’t mentioned why I am so interested in mGuanxi and why I switched my focus from Jin Magazine.  First thing is first i guess, Richard, my current boss here at Jin Magazine, had the opportunity to review my proposal, well at least I put it in front of him.  Whether he looked at the numbers or not, I can’t say, but he refused the new project based on the fact that he is not looking to invest any more time or money into the Jin Media and rather focus on his logistics business.

So that said I needed new options, I was going to re propose to him but now that I think about it, that would have been futile.  So as the opportunity came to my attention when talking to Don Stewart, an indirect colleague of mine here in the office, who at one point offered himself as an angel investor, he brought to my attention several services that are in the same field I am pursuing.  One of which was mGuanxi.  Unlike the other text discount services he put before me, this media had a very unique web portal.

This web portal had the ability for people to come together and add contacts and join groups, take polls, blog, and send messages.  Much like other social media sites.  However this had no connection to their mobile outlet and the benefit to the users over Facebook and local forum websites was quite minimal.  But to me, this was a perfect platform to develop Clickboards.

By adding another tab which would represent Clickboards, using the clicker icon, users would enter a section of the website where they could manage their mobile coupons and acquire Clickboards.  Here they could share with their groups or contacts and friends and redeem points for luxury vouchers.  Really this is the high dive that could really put Clickboards on the map.  These are the top four reasons I had Don tell Alvin of mGuanxi why he should listen to me and my proposal:

Gives a reason for people to interact (to share their coupons, rewards, freebies and earn more)

Makes service free for user and adds performance for clients

Advertisers can decide what and to whom they reward

Breaches the gap between behavioral marketing and static impressions

So far, I have no response and neither does Don from Alvin Graylin from mGuanxi owner of the parent company mInfo.  He may think he is a little taller than me in his high heeled boots and can’t see the relevance of a Jin Magazine editor having come up with a good idea for him because he is a dual major MIT graduate.  But if he could stop himself a minute and so could the rest of you to review what I keep going on about, he may see the true validity that my project has.  Or maybe he is just on vacation and I need to sit back myself for a second.

The real reason I am going after my boss and mGuanxi is so that I don’t have to develop my own brand image.  Jin has a name which would make the Jin Card more recognizable here in Tianjin, and although mGuanxi isn’t a true silver dollar in terms of user interaction, it does have some strength in its name, something that I could definitely build upon.

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I changed the title of my site from Telling all All to Four Click Freedom.  I think the previous had negative connotations for first visitors or even the preview people on Facebook.  I think the implications was that I know everything and you are all stupid and should listen to me be the smartest person.  However, that was not the point at all.  In fact what it was meant to say was that my site is for anyone willing to listen and that I am trying to give as much information about the development of my project as I can, not excluding any details.  But I think the thought is lost in translation.

So, I have changed the name to reflect more of what a Clickboard does.  In four clicks you are still free to surf the Internet without being dragged into a buying process or printing off coupons.  Four clicks is pretty powerful when you think about it, what will you accomplish in your next four clicks?