Google is a household name all over the world, probably even in the fields of agriculture here in Tianjin.  Gone are the libraries; gone are the people who hand down ancient practices.  Today, if you want to find out something, you go to the Internet.

There really is no avoiding the implications or the sheer need for such a creation.  However, the Internet has become a force of its own.  Bringing down newspapers and magazines, supporting huge networks of people, and creating giants who control information, the Internet is hungry for more power.

There is a huge gap between who wants advertising space, and how much there is to give. Anyone logging on to the Internet will be overwhelmed by the gigantic supply of adverts, which pop up almost anywhere you look.

It is this gaping hole which is creating problems for the advertising industry as a whole. This is because the gap is being filled by sneaky, sometimes underhand methods. It seems that most people don’t understand how this is being done or how it will affect them.

An example of this is “behavior tracking”. This is the Internet’s ability to generate targeted adverts based on the web user’s personal details. While 92 percent of young adults believe behavior tracking is against their needs, the practice is on the increase. http://bit.ly/2IGHT8 In fact, with Google leading the way with targeted adverts for Google Mail users, it is becoming a big problem not only in America but also here in China.  The biggest problem is that most people don’t realize it is happening – or what they can do to avoid being advertised to in this way. In the meantime, they will continue to receive adverts which have been generated based on their sex, location, and age. It’s no wonder that people are starting to become wary of the Internet advertiser’s increased power.

It is particularly when you put advertising into the mix, that the implications for the media become clear. Currently, advertising is the sole model for growth of all media. Figures show that on the web, only 8 per cent of all users account for 85 per cent of all ads clicking. This is down by half through this year alone. http://bit.ly/2IRICw

While it was once the model for tracking, clicking is becoming outdated and new methods of cookie tracking are in force and taking hold.  Now your presence online can be targeted from your initial search query, all the way to your brick-and -mortar purchase, and used for profiling.

Who is King? Display, Search, Print?

The Internet accounts for over 50 billion dollars in advertising every year, with the US alone accounting for 20 billion. This figure is continuing to grow.  Premium online ads are going up 32 per cent year over year with no end in sight. http://bit.ly/2fvISY

Nowhere is this better exemplified than here in China, where some sites are so heavily overloaded with advertising you wonder what content is actually being provided.  Have you ever tried logging on at an Internet café and felt frustrated by the number of pop-up adverts blocking your way?

However China also puts things very much in perspective for advertisers.  This is because for brick and mortar stores selling their wares, the print media is still the most effective vehicle for advertising. http://bit.ly/9nFtB It seems that the Internet has created a strange void between national advertisers and your corner bakery.

This is not stopping the Internet in China.  Sina, China’s leading Internet portal is expected to grow by at least 35 per cent in this year alone. http://bit.ly/htkZb This is like nothing else around the world.  The reason for this is that Asian countries are dominated by display advertising over the Western-preferred search method.  Display here is expected to grow by 60 per cent by the end of 2010. http://bit.ly/3kDJ1a If I were a surfer, I would call that a dangerous reef.

Part of the reason for this phenomenal surge is that display advertising has found a home on social community and networking sites. http://bit.ly/2G8yS3 However, social community sites only hold about 15 per cent share of all online advertising.  In fact the dominance comes from search engines.

Search engine Baidu (which is up from $100.50 to a yearly high of $439.90) is now garnering new power as it integrates its new search results system, known as the Pheonix Nest System. http://bit.ly/QymgF

According to Google’s CEO, Eric Schmidt: “Five years from now the Internet will be dominated by Chinese-language content.”  This might be a free pass for Baidu to start leading the way in which search is created and delivered to the world, while Google continues to focus on its operating system and mobile technology.

My phone is their life!

Another cunning advertising-dominated strategy comes from HTC – the company that makes the nine different Google Android powered phones. By launching its new Quietly Brilliant ‘YOU’ ad campaign, they are promoting the idea that: “You don’t need to get a phone. You need to get a phone that gets you.” http://bit.ly/3jy3cf Of course, they aren’t doing this just to impress upon you their new little toy; this is again an advertising dominated strategy.  Lenovo is even buying back its mobile phone business to pursue mobile Internet technology. http://bit.ly/54jD8Q

While most people are not going to buy a phone with the thought: “Wow! My telephone is now the new ad rag!”  There are many people who would gladly see ads as helpful if it meant that in return they could lower their costs of purchasing the phones or even the service charges. http://bit.ly/6BnSNT People would probably get used to it very quickly – you may have noticed how most phones here in Tianjin are inundated with ad text messages every time you hang up or send a message.

For some people this doesn’t matter because they delete the messages every so often. However, you may be the owner of a new smart phone, which takes several steps to acquire the message and provides you with that dirty little message-notification bleep that won’t go away till you look at the message.  These days there too many able capabilities to deliver full screen MMS messages to your phone while the phone is idle. http://bit.ly/7rvdpj Therefore that is the first thing you see when you click your phone on from the black screen.

Like the movement in the US to stop dinnertime telemarketers, many hope there will be movements to remove these developments in stealth advertising.  Although nifty in concept, after a while the most noticeable thing about them is how annoying they are.  This is a story where again the percentages are low and most people, if they had the chance, would never opt-in.

Hey executives, I’m my own company

But what if you’re on the dark side? Perhaps you’re an advertiser looking to utilize the Internet for your business? The good news is that there are several ways to turn the world of Internet advertising to your advantage.

There are millions of bloggers in cyberspace telling you how you can make money by monetizing your blog.  With so many people claiming to be in the know, how come there are still so few who are actually reaping the benefits?

The bright spot is in the creative.  This year there was a man in the US who made $83,000 broadcasting himself on the Internet.  What he did was go to consumer product companies and said he would wear their company T-shirt for a day. http://bit.ly/1IoWDg Then he got out there, into the sunshine, and took videos of himself wearing it. At the end of a day’s catwalking, he would get on Facebook and share his thoughts, write something on his blog, keep everyone up to date on his Twitter, and basically become a one-man billboard.

This idea has also been demonstrated in effect here in China.  Thousands of girls are online on Taobao promoting the clothes that they buy.  These skinny little things have themselves followed around by amateur photographers as they pose and primp themselves, creating beautiful pictures that the other girls online just simply can’t get enough of – adoring them for all those pretty little pink dresses and haute couture jeans they wear.

This is the new content: Blogging and news feeds.  Whether it’s fashion, how to use makeup, or providing a fresh take on the news, social content makes up 40 per cent of all online traffic – outstripping community, communication, e-commerce and search. http://bit.ly/9m4n5 This content sharing is the premium space on the Internet and the giants are trying to control it.

However, the giants are having a tough time trying to create fair competition in terms of asset prices in the difference between online sales and brick and mortar establishments. http://bit.ly/48zdSS It’s certainly the case that many people now go out shopping with the sole intention of window-browsing and then returning to the Internet to buy.  This creates an even larger supply side window, as more people try to fill the small portion of demand accrued by the big retailers and girl’s shopping sites like Hers.

The ad focus is tried and true and will be

This is a very narrow view on the whole topic, because in reality the Internet population is spread roughly equally across all social economic backgrounds and age groups. http://bit.ly/1HEzxT This comes from better-developed Internet markets. However, eventually this will take place within all cultures. Yet even with the wide swath of consumer interest, advertisers tend to pick on the younger more affluent customers.  The power of the Internet should develop to accept this swath of population, unlike magazines and television have done.

In China advertising is very family-centric with the young heavily influencing the older generation.  Many Chinese adverts try to pull families together.  But in social economic struggles, as we are experiencing now, advertising should associate their product with positive emotions of calmness rather than happiness. http://bit.ly/14cquu China’s advertising is still a little giddy and focuses much on the happy family unit a little too much.  By diversifying the mother from the father from the daughter, advertising will become more effective.

For instance with the various super novas, Google is trying very hard to take over the mobile phone industry by attracting younger generations who understand more how to utilize smart phones.  Apple is hoping to come into China to reach the mature wives market with its advertised ability to help the home become a place of prestige.  In addition, Microsoft is focusing on the business end, looking mainly at the older generation with their Software as a Service (SaaS) and helping the businessman of the house create value in their business. http://bit.ly/Z6kex

You are there and I will reach you

The Internet is the key to all of these changes and ChinaNet (CHNT) a full-service media development has already shown third quarter results in an increase of 21.7 per cent. http://bit.ly/3uGBcc It seems strange that companies similar in the US are at such a disadvantage.  The US currently wants everyone to pay for their content and only 50 per cent of US citizens would be willing to pay a fraction for their media content. http://bit.ly/aW9us

In addition, the US is currently thinking of using tax-payers money to finance journalism. http://bit.ly/Aomdf There are now even algorithms that generate story ideas, which in turn predict the revenue they will generate, and determine how much they are worth. http://bit.ly/8zBqkY Where China already has government regulation on content, the US is now stepping in to see whether this area needs regulation.

This could sound a death- knell for Internet advertising and cause it real harm.  Recently there have been privacy hearing and briefings. http://bit.ly/2auIjL This is mostly due to the usage by the adolescent age group who are now picking up the Internet heavily.  The line between what adults use as content and what children explore is becoming more blurred, especially here in China.

In the US KidZui is a new web browser that maximizes parent and child computer time to connect and converse through shared content online. http://bit.ly/e4H1w Here in China it is all too obvious that the children own the computer and the parents watch television.  There is almost no interaction at all.  High school students can spend endless hours after school staring at the computer while parents cook dinner, clean up and make themselves ready for bed.  There is almost complete separation between the family members.

However, while the students are busy studying at school, the parents are busy developing their new business models around advertising.   In the US, 42 per cent of SMBs have websites. http://bit.ly/25Ld80 In contrast to those that build websites the smaller businesses advertise more.  It is difficult to say whether this will come to Tianjin.  While the small guy sees the need to advertise, or otherwise the family network is soon to run out, many of the smallest businesses do this by using stickers or plasters.  The Internet is seen as a domineering component in advancement.

Small families with small time shops see traffic as the people who pass by their shop, not the people who see them as part of the local online community.  It is the children in the family who are building these neighborhood bonds.  How to maximize them as an integral part of the family business, most likely dismays them, let alone their parents.

That’s mine: Give it back!

As for television in China, $1.6 billion will be spent next year on China Central Television – an increase on previous years. http://bit.ly/2yzE4C There is no doubt that China will watch television in the future, but the dynamics of television are limited.  This again only allows national television sponsors and major foreign influences to enter.  The message will be clear: Following the age-old tradition – family is always first.  The market is huge and the focus is limited, for this reason supply is low and demand is high, therefore higher prices.  This is a good strategy if you are in the television business, but proves to be a bad buy if you are in advertising.  There are alternatives but there are also other things taking place.

In the US there have been eight quarters of double-digit drops for the advertising industry in newspapers. http://bit.ly/8VQppo Here in China, newspapers are still easy to get, and much is the same online.  For some reason, online newspapers are not cannibalizing the printed version.  They are almost one in the same.  It is like reading the printed version, simply transformed online.  There is not an overload of spotted advertising and the screen is left resilient enough that you are free to browse your e-paper.

However, China seems to be one of the more outstanding economies when it comes to context.  In most areas of the world, content is copied between four and 15 times around the Internet.  That means that the same story is just copied over and over.  With this in mind, how does the Tianjin newspaper fare when the locals can find the same content on most of their favorite sites, without ever going directly to the news channel site?  The reason is that it really takes that much to reach that many people.

However, in the US the FTC has claimed that newspapers have lost $20 billion over the last year. http://bit.ly/6ySRUu This is not happening in China at all.  Newspapers are so easy to get and they come in morning and evening editions, and people have so much time to break open the paper, that advertising is still a very strong medium here in Tianjin.

Hey hey hey, you figure it out

Tianjin is not worried about advertising.  In fact it is accepted and well reputed here.  The age-old saying of breaking through the clutter is almost dust in the wind here.  Clutter provides a promise that people will notice it.  And yet people try so hard.

Compared to traditional advertising, product placement can arouse the least unpleasant feeling from the audience because it is naturally merged into the scenes of a movie or game and does not interrupt the user’s enjoyment.  Integrating commercials into games can create more influence to users because movie product placement is static while in games it is interactive. In fact, when a user finds a new ad in a game in China that they are familiar with and used to playing with it, the first reaction is to not to ignore the ad but to click on it and see what bonus one can get by acquiring this product because such a product always possesses some properties that can give a hand in the game.

So advertising in China is well accepted.  The rest of the world should watch as China takes over the first initiative to incorporate advertising into everything that is online.  It is admired as well as empowering.  The overwhelming presence of the fad will not leave China.  The rest of the world will find it difficult to leave these fads unnoticed.  Millions of people are being attracted to seemingly simple advertising tools.  Although they may be cloaked in games or cinema, it does not matter because this country prides itself on the incoming of gigantic pulls in seemingly unnoticeable emotions, like joy.

Advertising is a giant, so it must have a purpose.  In most countries, critics cry out that there should be none.  But the true-to-heart know that advertising is likely to be here forever.  It seems safe to say that advertising will drive the economy in 2010.  Advertising will be the first notifier for every industry that will once again re-emerge. When people have the money to spend on advertising, it means that things are looking up for public spending. However this time, advertising is no longer the indicator but the master. It creates a cycle: Advertisers spend money trying to get people to buy their products – thus granting them more money to spend on advertising.

Google, as always, is at the forefront of this wave. The company is always trying to develop and innovate their adverts. They want them “Bigger, Better, more Interactive. We’ll keep trying new things until we discover the ‘perfect’ ads.” http://bit.ly/5OFXjB And this is all going to happen in a blink of an eye – or the click of a mouse.

Who do you work with? What do they do? Well I’m here today representing Clickboards. Clickboards is a new type of Internet advertising that connects the web to feed to mobile.  The reason it is called Clickboards is because they are like banners but you can click on them more than once (making a clicking motion with my hand) and you can enter information into them like your phone number.  Then without leaving the site you are on, the information is sent to your personal coupon feed.  Then those discounts on the feed can be accessed at the point of purchase with your mobile.  The discount is then verified for the vendor and is erased from your feed.

I told a lot of people I was based in Tianjin and why Tianjin was such a perfect test market for the fact that most retailers have no register or computer in the stores and that I was at a point where I just need to start spending money to get it started.  Most people were a little shocked I was from Tianjin.

So…………………. I met a lot of great people from really cool companies. I guess the conclusion is that I am successfully beginning to brand the term Clickboards and I’m still number one when you Google Clickboards.

I did get to thinking if some of these guys wanted to start this in more developed markets, and I tend to believe that having oversimplified Clickboards to get to this point, that it wouldn’t work.  So I am in the clear as far as broadcasting my message.

Next post is about Smart Kiosks and how they are already being installed, and in the beginning of creating Clickboards this was part of the conclusion to the future development of Clickboards.  So now how do I leap frog?

This is starting to really get somewhere.  The interactivity is what it is all about.  The actions on the ad can be tracked.  However there is no user input.  I’m sure this will eventually be incorporated.  Another down play is that you still need to be directed to a third party website in the end for various options.  I know that is most advertisers point, but in the end it is unnecessary and is a draw back.

I want Clickboards to be much like the Google Gadget Ads and I think if I want to start I should probably just create them and become a client of Google and just use them the way I want to.  It’s not hard with this format to promote discounts and relay enough information to promise the user that when they disclose some information about the product they like that the next time they go to the store to purchase the advertised item, the discount will be waiting there for them.

When I see Alvin I need to find out how much he already knows.  From what I gather, very little.  But that allows me to take the conversation wherever I want.  I need to explain the slides I sent him, so I guess that is a good place to start.  I probably should call to confirm my appointment before I take off.  But it is too late now to return my tickets. 

See you in Shanghai!

Alvin,

Were you able to take a look at the slides?  Did the information come across clearly?  Would you find it beneficial to give me the opportunity to expand?  I was hoping next Monday you would be available.

Regards,
AC

Tue, Aug 4, 2009 at 10:05 AM

Thx for checking back…  yes, I reviewed it.  Not sure I fully understand your rev model yet…  also, can you better explain the sales model?  Who do you sell to and how to do you sell to them and what the sales costs are?

alvin

Tue, Aug 4, 2009 at 3:21 PM

Alvin,

I sell to the coupon advertiser every click on their Clickboard ad that I make them.  The cost to me is the placement of the ads on various host sites.  Whether the host website charges a monthly rate, pay-per-click, cost per action, or impressions; the Clickboard will in the end cost more (more clicks).   I recoupe the amount from the advertiser that the Clickboard garners over the host placement cost.

Coupon collection and management is not limited to mGuanxi.com but can be incorporated within many social networking utilities as you can see with the one slide I gave you.  All coupons when accessed and used from the phone, I would pay mInfo for this service.  This actually makes the service free to the user.

Hope this adds to the picture,
AC

Wed, Aug 5, 2009 at 10:57 AM

Alvin,

Basically I am at a never loss scenario and you are at an always win scenario.

I do not lose money from the placement of ads.  I make money when coupons are acquired.  And I only pay you when a coupon is used.

However, I do need your help with the initial set up.

I was also thinking I could work for you as your mGuanxi representative creating traffic on the website and encouraging people to use the current service until this new project can be established.

AC

Wed, Aug 5, 2009 at 12:15 PM

Let’s talk more when you are in town.

Btw, are you thinking of moving to SH or doing all this in tianjing?

Wed, Aug 5, 2009 at 12:36 PM

Alvin,
If I were to leave the magazine it would create quite a stir as to what I am doing next in Tianjin which could prove beneficial in this local market.

To enable Clickboards I believe I would need to spend time in Shanghai but would later like to retreat back to Tianjin.  I find Tianjin a good test market if it could be isolated smoothly, before tackling the myriad of clients in Shanghai.

Tentatively I could be in town on the 14th to the 17th.

AC

Alvin wrote me, “Quickly scanned your materials, but didn’t have time to fully dig in and digest all the materials. Would be helpful if you just sent me 5 slides telling me what you are proposing, how we could help each other and the benefits/cists to each side.”

The last part got me thinking, ‘the benefits to each side.’  My current thinking has been very one sided.  I wanted him to hire me and support me as I developed and integrated Clickboards into his platform.  But what do I get out of it? A salary and advertising shares?  Well that is not exactly a trade.  I mean I have to do business with the guy and show there is a future with my involvement and provide some measure of growth for his products.

So it struck me.  I can approach Alvin saying that I want to add a Clickboard portal to your website.  I could explain the benefits to him and how this will help spur his current business.  But here is where the real opportunity comes in.  The Clickboard portal can be added to any community site whether it be local, national, or global.  People can manage their Clickboards at any and everyone of these portals no matter which website they are on.  Granted each Clickboard portal will be tailored to the site that it is on and the management of the coupons will be more in line with the site they are on, but the access to all their coupons from Clickboards across the Internet is universal.  And this will be key to Alvin.

Any and all Clickbaords can be redeemed using Alvin’s mGuanxi mobile media application.  So now I am not stuck to supporting one website but able to grow the Clickboard portal across the web while it is hosted by other people’s websites, now all of them will be integrated for the use of one easy to use phone application, produced and manned by Alvin.

Now I just have to come up with those five slides.

So that said I needed new options, I was going to re propose to him but now that I think about it, that would have been futile.  So as the opportunity came to my attention when talking to Don Stewart, an indirect colleague of mine here in the office, who at one point offered himself as an angel investor, he brought to my attention several services that are in the same field I am pursuing.  One of which was mGuanxi.  Unlike the other text discount services he put before me, this media had a very unique web portal.

This web portal had the ability for people to come together and add contacts and join groups, take polls, blog, and send messages.  Much like other social media sites.  However this had no connection to their mobile outlet and the benefit to the users over Facebook and local forum websites was quite minimal.  But to me, this was a perfect platform to develop Clickboards.

By adding another tab which would represent Clickboards, using the clicker icon, users would enter a section of the website where they could manage their mobile coupons and acquire Clickboards.  Here they could share with their groups or contacts and friends and redeem points for luxury vouchers.  Really this is the high dive that could really put Clickboards on the map.  These are the top four reasons I had Don tell Alvin of mGuanxi why he should listen to me and my proposal:

Gives a reason for people to interact (to share their coupons, rewards, freebies and earn more)

Makes service free for user and adds performance for clients

Advertisers can decide what and to whom they reward

Breaches the gap between behavioral marketing and static impressions

So far, I have no response and neither does Don from Alvin Graylin from mGuanxi owner of the parent company mInfo.  He may think he is a little taller than me in his high heeled boots and can’t see the relevance of a Jin Magazine editor having come up with a good idea for him because he is a dual major MIT graduate.  But if he could stop himself a minute and so could the rest of you to review what I keep going on about, he may see the true validity that my project has.  Or maybe he is just on vacation and I need to sit back myself for a second.

The real reason I am going after my boss and mGuanxi is so that I don’t have to develop my own brand image.  Jin has a name which would make the Jin Card more recognizable here in Tianjin, and although mGuanxi isn’t a true silver dollar in terms of user interaction, it does have some strength in its name, something that I could definitely build upon.

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Dear Ken and Jessy,

You may not know me directly but I believe you have been talking with Don Stewart and now my boss Richard Zhang is in Shanghai soon to have a meeting with you.  I want to put forth a proposal for you.  I am your man in Tianjin.  I have been the Chief Editor of Jin Magazine for over a year now.  I am responsible for putting a ‘famous face’ of Tianjin on the cover every month as well as find the multiple stories and contacts for these stories together for the writers each month.  If you like I could send you a copy of the magazine from before I started and our most recent so you can see the drastic improvement that has happened under my supervision.  I have been able to carry out every task that Richard has put forth and I have added elements to the magazine that generates response from the readers.

I wish to do the same for you.  I am extremely interested in your mGuanxi and believe I am one of the most beneficial people you will need to make this web and mobile service successful in Tianjin.  I’m excited about the possibilities and wish to give you a business plan that could incorporate advertising into your site.  This would take your site from being a social and savings  media to a social savings networking utility.  I proposed this to Richard and he could not see the finer details.  But RMB100,000 at base is something I think worth pursuing.  I’ve attached my business plan for Clickboards geared toward facilitating mGuanxi, as well as my resume for your revue.  Regardless of your wish to accept my plan I would still like to take the same opportunity I did with the magazine and really add some real impact to your up and coming web portal and mobile media which is emerging in Tianjin.  I have already begun to invite my friends to join my contacts on mGuanxi.  

I know all the clients from Jin Magazine and deal with them directly.  I am in charge of getting coupons and discounts to many places.  My frame of mind around advertising is the financial aspect as I got my MBA here in Tianjin.  I look forward to helping you and quite possibly introducing Clickboards to your web portal and mobile media. 

For the best of your consideration,

AC Grindl

Chief Editor 

Jin Magazine

Newsletter

With the advancement of our Newsletter we can now incorporate more into this giving more reviews and news that we cannot otherwise in the magazine.  This also allows us to concentrate more on giving deeper information in the magazine that we cannot otherwise in the Newsletter.

The future of the Newsletter is to provide quick promotions to our clients as well as encourage them to interact with the magazine.  For example a current project I am working on is to have Newsletter recipients to write reviews for our Website and to promote our Survey and Subscriptions.  Rewards will be given in the form of Coupons for their participation.

Coupons

In the next six months it will become fairly important to collect Coupons and Gift items that we can give away to stimulate activity on the Website and Magazine.  The Magazine will act as the initial stimulus to any promotions we want to promote.  For example at the end of the summer there will be a party (probably at the Sheraton) where we will give away the prizes for the writing and photography contest currently underway.  Prizes have been sponsored by Hyatt Hotel Jing Jin City.

Coupons can also be used to stimulate activity on the Website.  Daily, weekly, and monthly prizes can be given away for the most involved.  Other contests we can have include tickets for concerts, dinners for special occasions at hotels, drinks at bars for special events, DVDs and CDs for new releases, talent contest prizes, best weekly news about the foreign community, and more; all of this will be funded by the Magazine promoting these reward programs for the various venues.

Radio

We will begin working with the local radio stations that have English hours.  We will invite the people in our focus stories to come to the radio with us where we will interview them on the air.  If there is a band that we focus on in the Magazine we will invite them to play.  The Radio also allows us to sell advertising on our show time and to help promote our sponsors and contests.

Website (jin-emag.com)

The Website’s main new focus will be to stream the Radio programs that we create.  Again we can sell advertising before and after the streaming of the shows.  We will modify the website to be a true emagazine and we also need to change the name to jin-emag.com because Tianjinexpats.com has bought jinmagazine.com and this redirects people to their website.

Also using a new service I have found we can sell advertising on other websites for our sponsors that will drive them to our website.  We will promote our sponsors through local advertising on major Internet sites that are frequented by foreigners.  So our Website alone does not limit us to the amount of web advertising we can supply.

JIN MEDIA
JIN Goal
To create interactivity in the community

JIN Card

In the next year we want to work towards making the JIN Card.  This will allow users to redeem any promotions that they hear on the Radio, see in the Magazine, or browse on our Website or the promotions we display through other local online media outlets.  The discounts will be easy to redeem and collect and I want to just bring this up at this point.  The JIN Card will be unlike other cards that only get you standard discounts like 10-20% at participating vendors.  Actually discounts can be quite varying depending on product and time the clients want to put something on special.

As I have recently read, people do respond quite heavily to numbers in the discounts rather than flat rates.  This is a promising market and I believe with the combination of these five factors we can put much greater value into the Newsletter, Magazine, and Website, as well as our Radio portal on the Website.

This of course would include my Clickboards especially with the coupons and the redemption process through the Website and using the JIN Card.

At this link you can see how one website is embedded in another.  The secondary site is completely functional within its embedded location.  The only thing that refreshes is the embedded site.

Now imagine a site that is made up of several embedded sites.  For easy understanding take the ads as my first example.  All the ads on the site will be there own websites.  When I sell advertisements I will give the buyer a list of sizes for the Clickboard spaces on my site as they will change depending on interaction.  Then the advertiser will create various websites based on those sizes able to transform if the workspace transform but continue with their current operations where it left off from the last interaction.  They will be completely functional all the way to acquisition of coupons or even redemption of coupons and sale.  All without disturbing the rest of the site.

Now imagine all the coupons you will be receiving.  They will all have to be filed and organized for better use and sharing.  Part of the window will be a file folder system that one is instructed to create to categorize coupons into various folders as business, shopping, groceries, and leisure to name a few.  Then to manage the folder the contents can be exported to the main platform, again a different website, in the middle of the screen.  There you will have options to tag, find out more, share, extend expiration dates, etc.

I really need to draw a picture.  But the seperate windows all have to be able to take on different sizes as users switch between contents.  It is much easier to explain in person.

So if there are three websites all making up Clickboards.net, they will all share the control panel platform.  Each linked and able to update themselves based on input from other parts of the control panel.  Even actions in multiple zones will have an overall effect within the control panel.  This allows for much more accessibility, ease of use, and immediate results upon your actions.  I even want a drag and drop option so files and folders or coupons can be placed in desired locations easily without file location menus like on a normal desktop.  The working area is flat.  I think that is the biggest difference from the desktop of most computers.  But the working area can be guided through multiple actions at once, that is the biggest difference than your browser.

And the work area continuously changes. Transforming certain sections in size depending on your current operations.  For example the mail can be listed as to what you are reading, down to in box, down to in folders, down to a menu item on your screen, thus taking up half a page, to a quarter page, to and eighth page, to a one word link.  Thus the rest of your operating control panel also shifts with the information displayed.  This may seem common place actually, and I really hope it is,  basically the changes are a compilation of several operations.  I hope to have a drawn representation soon to post.

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