Is there anything other than Word or SMS or RSS？Yea Apple has Pages but still my point is that nothing on the Internet is anything more than a puffed out Word document with pictures and tables, still just a word document. All that is on the phone is instant messages. All that is on the Internet are feeds and RSS. And who wants to get between this? Everybody! So can you actually tell me that when an advertiser makes an ad on the Internet that it will actually fit in with the conversation? Is the ad on the right hand side of the page going to add to the graduate students thesis paper, are the ads sent in between text messages going to add to the party and the pizza they are ordering? Probably not. If ads want to go anywhere, they need to step back and find out the basis of computing for normal people. Right now the hot trend is to get people to incorporate themselves into the ads by sending them on to friends. Did you know that only 2% of all ads on the Internet are clicked on only and at least once? So all this hype about people interacting with the ads on social media is only about, well I can’t even do the numbers, but a very small amount. And they say this is where the future is going.
If you want to find the future, you have to get back to the basics. Think of it in terms of Word and SMS. Would I literally write my grandmother a letter saying I used something? Or would I literally write my friend that I love to rent movies from a certain place just because, and not because it is the closest? The big big dollars are being mounted on less and less supports. And yes there is strangely absurd correct placement of advertisements on the web these days with re-targeting technology and