SmartKiosk Media will deliver Digital-Out-Of-Home (DOOH) advertising via interactive “SmartKiosks,” smartphones, internet social networking sites, and a unique format of direct mail print advertising to consumer households.

Now this is pretty amazing and along the same line as my idea.  My idea again is to use the web, print and outdoor advertising to collect coupons via a coupon code that can be collected using your phone number, on the web or by texting.  On the web these ads can be on social networking sites or use of local targeting software agencies.

The kiosks in my theory was for pre-shopping and collecting of additional deals of the day at your grocer or mall outlet.  When these coupons are then validated at the point of purchase using your phone, and it doesn’t have to be a smart phone, then the retailer is sent the validation as well, eliminating cheating coupons.

The final step is the print media sent to the users house.  Now I am pretty sure that the material this company is sending is just Direct Mail full of ads, even if they are targeted or not.  My idea is to link your magazines and newspapers to your shopping history, something you can also tailor online.  Then when the magazines and newspapers of your choice come to your house they are full of relevant advertising that make a difference to you.

With all the screaming and hollering about the print industry dying it is any wonder why they haven’t tried to absorb this idea.  But the good thing is, if I can get the numbers, I now have something to pull from to allocate risk analyses and profit margins. So, go Smart Kiosks!

This article is about the traditional mobile couponing campaigns underway.  My mom sent this to me and here was my response:

That is not what I am doing but very effective.  I allow users to collect the coupons rather than just be an open portal to discounts that they may or may not use, thus receiving anything and everything.  Also here in China I have to deal with no computers at the point of purchase but still have to verify that the coupon is valid.  I can also go from print to feed to mobile.  Not just surfing the net to feed to mobile.  By feed I mean that the users have a personal account at advertual.com and can collect more coupons from around the Internet, set their settings for advertisers to direct to sell to them, and access their feed of coupons from their phone, much like what I see in this article.  Sounds the same but mine can work for any retailer no matter how big or small with point of sale computers or not.

I checked out the sites that were in the article.  The coupons are so un engaging it is the exact same as cutting coupons the way you used to except on the computer.  Completely boring.  There is no sale done by the retailer except the money off.  Apparently the sale already has to be made then you have to find the coupon and then save.  My clickboard makes the sale, gives you the discount, and then rewards you at the final purchase.  This is advertual, not couponing.

* Call-to-action via SMS, votes, polls, sweepstakes, contests, promotions, coupons, call-back request, text4info, surveys
* The ability to redeem mobile coupons (bar codes), unique PIN numbers (drive2web), ticketing
* Rich content, ringtones, wall papers, games, videos
* Mobile applications such as mobile Internet sites (WAP)
* Smart phone applications

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103974

*Well the first point is all fun and games.  Very little commitment required from the user to say,  ‘yea you can give me that’ or, ‘yea I think I would vote for that person’ or, ‘put my name on the list so I can possibly win that’ etc.  However, I would find these little games completely annoying if I was notified ten times a day of some new crazy contest that I needed to enter.  I would opt out completely for any of those services.  However a lonely teenager might find this pretty amusing.

*Redeemable coupons with barcodes is excellent.  I’m totally on board to see how they pull that off.  My theory is that most of the coupons will be wasted efforts no matter how they manipulate their targeting.  But using PIN numbers and driving people back to the web is also not what you want.  You actually want to drive people off the web and to the stores.  Brick and mortar establishments aren’t just big fitting rooms where you try stuff on and then go back to the web to buy it.  Stores need traffic, and giving them a coupon when they pass the store on their phone so they can go home and get a discount is counter productive.  I do like having mobile tickets, very functional.

*Rich content, ringtones, wall papers, games, videos: a bunch of junk to me.

*WAP: anything new here?

*Applications: good can’t get enough good ones.  If they keep trying they are bound to come up with a few I like.

So if a site is using their own measuring tools like Google AdSense or their host providers numbers, and these all vary based on the tools used to measure, then where are you going to get numbers that are actually relevant to your product and people’s response.

Clickboards.net acts a second party seller.  Although you do not buy anything on the site, you can acquire information and promotions used to buy the products as well as package deals and rebates for products.  Then when you decide to buy, either directed to the advertisers site, or by going to the brick and mortar store, that is when the first interaction between buyer and seller takes place.  So really the advertiser takes themselves completely out of the picture except for the sale, which is really the way it is supposed to be.