Four Click Freedom » behavioral marketing http://www.advertual.com What is a Clickboard? Mon, 22 Feb 2010 04:44:13 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Why the scare on behavioral marketing doesn’t effect me http://www.advertual.com/2009/03/25/why-the-scare-on-behavioral-marketing-doesnt-effect-me/ http://www.advertual.com/2009/03/25/why-the-scare-on-behavioral-marketing-doesnt-effect-me/#comments Wed, 25 Mar 2009 08:38:45 +0000 admin http://www.advertual.com/?p=241 If you’ve noticed I have said anyone can make a Clickboard and have it put anywhere they want on the Internet.  They can either act as an agent for the advertiser or agent for the website.  This takes behavioral marketing totally out of the picture.  Yes the ads can still be placed in the most optimum spots according to behavioral marketing but I have nothing to do with that.

However, what I offer is ten times that of any behavioral marketer can offer right now.  The reason being is that I am no secret agent gathering information for my own purposes.  Rather, people willingly sign up for Clickboards.net and supply the site with their information.  Every time they collect a Clickboard, the profile site knows where it came from, what the promotion is, and who it is for.  Basically you give complete power to the user to determine what they collect and from where.  They know that this information is going to be used to help collect them even more savings.

This is behavioral marketing but much more, actually it is character modeling and then delivering on these models.

So this whole scare about who sees you, what they are allowed to see, and what can they do with the information, completely does not effect me.

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