Four Click Freedom

bit.ly/7I8gQG

This graph shows the amount CPM’s cost per industry, some a little over $12 and some only $3.  I will have to go back and reference this factoid but only 2% of all ads on the Internet are clicked on only once.  So if we take the first ten industries giving us ten industry CPMs and say ten advertisers per industry that would give us 100 ads and 100,000 views.  Now only 2 of those ads would be clicked on.  The total for the ten industries is $76.13 and the total for the 100 ads comes to $761.30 for the 100,000 views meaning each click is then worth $380.65.  I could fly to Singapore for that.

Basically the cost per click method is way more valuable than CPM.  I don’t know why more people don’t use it!

Is there anything other than Word or SMS or RSS？Yea Apple has Pages but still my point is that nothing on the Internet is anything more than a puffed out Word document with pictures and tables, still just a word document.  All that is on the phone is instant messages. All that is on the Internet are feeds and RSS.   And who wants to get between this? Everybody!  So can you actually tell me that when an advertiser makes an ad on the Internet that it will actually fit in with the conversation?  Is the ad on the right hand side of the page going to add to the graduate students thesis paper, are the ads sent in between text messages going to add to the party and the pizza they are ordering?  Probably not.  If ads want to go anywhere, they need to step back and find out the basis of computing for normal people.  Right now the hot trend is to get people to incorporate themselves into the ads by sending them on to friends.  Did you know that only 2% of all ads on the Internet are clicked on only and at least once?  So all this hype about people interacting with the ads on social media is only about, well I can’t even do the numbers, but a very small amount.  And they say this is where the future is going.

If you want to find the future, you have to get back to the basics.  Think of it in terms of Word and SMS.  Would I literally write my grandmother a letter saying I used something?  Or would I literally write my friend that I love to rent movies from a certain place just because, and not because it is the closest?  The big big dollars are being mounted on less and less supports.  And yes there is strangely absurd correct placement of advertisements on the web these days with re-targeting technology and

http://bit.ly/173fzI

SmartKiosk Media will deliver Digital-Out-Of-Home (DOOH) advertising via interactive “SmartKiosks,” smartphones, internet social networking sites, and a unique format of direct mail print advertising to consumer households.

Now this is pretty amazing and along the same line as my idea.  My idea again is to use the web, print and outdoor advertising to collect coupons via a coupon code that can be collected using your phone number, on the web or by texting.  On the web these ads can be on social networking sites or use of local targeting software agencies.

The kiosks in my theory was for pre-shopping and collecting of additional deals of the day at your grocer or mall outlet.  When these coupons are then validated at the point of purchase using your phone, and it doesn’t have to be a smart phone, then the retailer is sent the validation as well, eliminating cheating coupons.

The final step is the print media sent to the users house.  Now I am pretty sure that the material this company is sending is just Direct Mail full of ads, even if they are targeted or not.  My idea is to link your magazines and newspapers to your shopping history, something you can also tailor online.  Then when the magazines and newspapers of your choice come to your house they are full of relevant advertising that make a difference to you.

With all the screaming and hollering about the print industry dying it is any wonder why they haven’t tried to absorb this idea.  But the good thing is, if I can get the numbers, I now have something to pull from to allocate risk analyses and profit margins. So, go Smart Kiosks!

Wednesday I went to Beijing for the advertising event of the year as it came through China on its last stop.  Everyone was very receptive to the idea of Clickboards.  I handed out seventy five business cards and then just got tired of saying:

Who do you work with? What do they do? Well I’m here today representing Clickboards. Clickboards is a new type of Internet advertising that connects the web to feed to mobile.  The reason it is called Clickboards is because they are like banners but you can click on them more than once (making a clicking motion with my hand) and you can enter information into them like your phone number.  Then without leaving the site you are on, the information is sent to your personal coupon feed.  Then those discounts on the feed can be accessed at the point of purchase with your mobile.  The discount is then verified for the vendor and is erased from your feed.

I told a lot of people I was based in Tianjin and why Tianjin was such a perfect test market for the fact that most retailers have no register or computer in the stores and that I was at a point where I just need to start spending money to get it started.  Most people were a little shocked I was from Tianjin.

So…………………. I met a lot of great people from really cool companies. I guess the conclusion is that I am successfully beginning to brand the term Clickboards and I’m still number one when you Google Clickboards.

I did get to thinking if some of these guys wanted to start this in more developed markets, and I tend to believe that having oversimplified Clickboards to get to this point, that it wouldn’t work.  So I am in the clear as far as broadcasting my message.

Next post is about Smart Kiosks and how they are already being installed, and in the beginning of creating Clickboards this was part of the conclusion to the future development of Clickboards.  So now how do I leap frog?