http://www.advertual.com What is a Clickboard? Mon, 22 Feb 2010 04:44:13 +0000 http://backend.userland.com/rss092 en I have a new job now at a Project Management company as their Business Development Manager.  I will be devoting most of my time to this.   Currently I am at a stage with Clickboards that I really have to write a concrete business plan with an IRR.  I will try ... http://www.advertual.com/2010/02/21/kind-of-singing-off/ (Link to Headline) Google is a household name all over the world, probably even in the fields of agriculture here in Tianjin.  Gone are the libraries; gone are the people who hand down ancient practices.  Today, if you want to find out something, you go to the Internet. There really is no ... http://www.advertual.com/2009/12/21/the-internet-is-now-officially-king-in-advertising/ bit.ly/7I8gQG This graph shows the amount CPM's cost per industry, some a little over $12 and some only $3.  I will have to go back and reference this factoid but only 2% of all ads on the Internet are clicked on only once.  So if we take the first ten industries ... http://www.advertual.com/2009/12/08/how-does-a-clickboard-really-top-cpm/ Is there anything other than Word or SMS or RSS？Yea Apple has Pages but still my point is that nothing on the Internet is anything more than a puffed out Word document with pictures and tables, still just a word document.  All that is on the phone is instant messages. ... http://www.advertual.com/2009/12/05/targeting-one-in-a-million/ http://bit.ly/173fzI SmartKiosk Media will deliver Digital-Out-Of-Home (DOOH) advertising via interactive "SmartKiosks," smartphones, internet social networking sites, and a unique format of direct mail print advertising to consumer households. Now this is pretty amazing and along the same line as my idea.  My idea again is to use the web, print and outdoor ... http://www.advertual.com/2009/12/05/smart-kiosks/ Wednesday I went to Beijing for the advertising event of the year as it came through China on its last stop.  Everyone was very receptive to the idea of Clickboards.  I handed out seventy five business cards and then just got tired of saying: Who do you work with? What do ... http://www.advertual.com/2009/11/19/adtech-in-beijing/ http://bit.ly/4sLzg9 This article is about the traditional mobile couponing campaigns underway.  My mom sent this to me and here was my response: That is not what I am doing but very effective.  I allow users to collect the coupons rather than just be an open portal to discounts that they may or ... http://www.advertual.com/2009/10/28/there-is-a-difference/ Well, things could be changing for me.  My oldest Chinese friend, Zhang Kai, went with me to a party over the weekend.  There, with a bunch of his friends, we ate at the local foreigners bbq house.  We started to talk about Clickboards and how the CEO of mGuanxi liked ... http://www.advertual.com/2009/09/20/new-path/ http://www.google.com/adwords/gadgetads/ This is starting to really get somewhere.  The interactivity is what it is all about.  The actions on the ad can be tracked.  However there is no user input.  I'm sure this will eventually be incorporated.  Another down play is that you still need to be directed to a third ... http://www.advertual.com/2009/09/08/google-gadget-ads/ Clickboards are a new type of Internet advertising that I developed. I have chosen to use them in conjunction with print and mobile couponing. Clickboards.net is currently under construction. Coupons will be able to be collected from the site and around the Internet using the Clickboards and sent to users coupon ... http://www.advertual.com/2009/08/24/it-simply-starts-here/