AC G.

Basic format is a Banner Clickboard on top.   Clickboards down both sides of the page.  And your collected coupons feed in the middle.  There will be a sign in screen, quick tour available, and then there you have it.  Once you sign in, if you can’t figure out you have to click on something, well blyme that is fine.

Basically you add coupons to your feed by clicking on the Clickboards around the page.  Once added more Clickboards show up.  There will be no need to enter ID in the Clickboards once you sign in.  And one coupon can not be entered into your feed more than once.

The coupons will expire at designated dates or once validated by your phone.  That is where Alvin comes in.  I have to ask him how to configure my back end so that it will integrate with his MMS service.  He said it was all possible but I want to do as much as I can on my own.

This is going to be easy.  I have a limited number of advertisers, so the site at this basic level will work for the time being.  I want to keep it simple like Craigslist.com.  Time to recrack the HTML book for dummies.

Newsletter

With the advancement of our Newsletter we can now incorporate more into this giving more reviews and news that we cannot otherwise in the magazine.  This also allows us to concentrate more on giving deeper information in the magazine that we cannot otherwise in the Newsletter.

The future of the Newsletter is to provide quick promotions to our clients as well as encourage them to interact with the magazine.  For example a current project I am working on is to have Newsletter recipients to write reviews for our Website and to promote our Survey and Subscriptions.  Rewards will be given in the form of Coupons for their participation.

Coupons

In the next six months it will become fairly important to collect Coupons and Gift items that we can give away to stimulate activity on the Website and Magazine.  The Magazine will act as the initial stimulus to any promotions we want to promote.  For example at the end of the summer there will be a party (probably at the Sheraton) where we will give away the prizes for the writing and photography contest currently underway.  Prizes have been sponsored by Hyatt Hotel Jing Jin City.

Coupons can also be used to stimulate activity on the Website.  Daily, weekly, and monthly prizes can be given away for the most involved.  Other contests we can have include tickets for concerts, dinners for special occasions at hotels, drinks at bars for special events, DVDs and CDs for new releases, talent contest prizes, best weekly news about the foreign community, and more; all of this will be funded by the Magazine promoting these reward programs for the various venues.

Radio

We will begin working with the local radio stations that have English hours.  We will invite the people in our focus stories to come to the radio with us where we will interview them on the air.  If there is a band that we focus on in the Magazine we will invite them to play.  The Radio also allows us to sell advertising on our show time and to help promote our sponsors and contests.

Website (jin-emag.com)

The Website’s main new focus will be to stream the Radio programs that we create.  Again we can sell advertising before and after the streaming of the shows.  We will modify the website to be a true emagazine and we also need to change the name to jin-emag.com because Tianjinexpats.com has bought jinmagazine.com and this redirects people to their website.

Also using a new service I have found we can sell advertising on other websites for our sponsors that will drive them to our website.  We will promote our sponsors through local advertising on major Internet sites that are frequented by foreigners.  So our Website alone does not limit us to the amount of web advertising we can supply.

JIN MEDIA
JIN Goal
To create interactivity in the community

JIN Card

In the next year we want to work towards making the JIN Card.  This will allow users to redeem any promotions that they hear on the Radio, see in the Magazine, or browse on our Website or the promotions we display through other local online media outlets.  The discounts will be easy to redeem and collect and I want to just bring this up at this point.  The JIN Card will be unlike other cards that only get you standard discounts like 10-20% at participating vendors.  Actually discounts can be quite varying depending on product and time the clients want to put something on special.

As I have recently read, people do respond quite heavily to numbers in the discounts rather than flat rates.  This is a promising market and I believe with the combination of these five factors we can put much greater value into the Newsletter, Magazine, and Website, as well as our Radio portal on the Website.

This of course would include my Clickboards especially with the coupons and the redemption process through the Website and using the JIN Card.

From the beginning people are worried I will be copied.  So what, that is just competition.

People say it is too hard to get people to click.  Well isn’t that already an industry standard.

People won’t know what a Clickcard is.  If they want the discounts then they’ll figure it out.

Advertisers are not going to want to switch.  They will if they want to know their customers.

The Clickboard will take up too much bandwidth or won’t work with other ad utilities.  It is just Flash so it will work just the same as banners.

You haven’t shown me anything to invest in, your still too much in the infancy stage.  Well if you had two bones in yourself you would see that there is very little capital needed and all that is needed now is some time to create it.

I feel like I have to create something that works for people with no sense at all.  This is not an intuitive idea, it’s just something that works, and I hope someone will notice sooner than later so I could put together a team and do this.

How many times have I invented a new product or come up with an idea that is ahead of the time, for just six months later to see something along the general lines come out or the entire fad to die out and leave me with a useless device in my hands?  So what can you do today?  It is now necessary to tell everyone everything you are doing right when you are doing it.  There is no place to hide and no reason to hide.  If you want to succeed in the future everyone has to know exactly what you are up to.  There is no longer safety in leaving people in the dark.  Things are happening so fast and copyrights, trademarks, and patents are dead devices.  Who needs them?

If you are worried that someone will steal your idea you are probably right.  Why aren’t you acting on it?  Most importantly, why aren’t you telling everyone what you are doing and getting their input?  Without the collective masses input, you are a sitting duck waiting to get run over with mass appeal.  Mass appeal doesn’t come in a box of protection, it comes from shared interest and ideas.  If you have something, share it and see where it takes you.

This is my project, I am going to tell you the future of advertising as it pertains to the Internet, magazines, newspapers, direct mail, television, and satellite radio.  What is the future….. it is the Clickboard.  Over the next few years I am going to try and get to the top of google, without paying.  If you don’t know what a Clickboard and Clickcard are after exploring advertual.com, I will have listened to my own failure, but also my own success as it was not the prediction I expected from the ‘media’ (bloggers).  I will do my best to provide you with examples, but I need your input.  This idea will not happen without you.