Four Click Freedom

I was thinking yesterday, ‘who should pay?’  Basically a website that I work with will post the advertisers banner on their site.  This website is promising performance and marketability from their site to the advertiser.  They are promising it is a good place to put an ad.

Well if I can improve the effectiveness of their ads on their site by being an agent between the advertiser and the admin, ‘who’s side am I on?’  By allowing three more clicks to the click-through process, ‘should the advertiser pay the same price for each and every click?’ And if so, ‘do i make a cut from each click?’

Or, ‘should the advertiser pay me to make their ads more effective?’  But as I stated before the Clickboard is free for everyone to make.  I make my money when the Clickboard has my icon on it, and eventually connects the Clickboard to my site.  Here the advertiser does have to pay me to be incorporated into my site, depending on the depth and presence they want on my site, and how focused the targeting is for the users on my site.

Back to the question.  The advertiser pays me for my icon, ‘but who makes the money on all those clicks?’  Are my ads no more valuable for the admin than regular banners, and if so, should he charge more if an advertiser wants to put a Clickboard on his site?

I hope so!

The debate is on whether unique users are coming to your site.  Right now cookies are the only way to see how many visitors you are getting and this could be overrated by almost three times because of the deletion of cookies.  And you know this means advertisers will pay more but are now becoming cautious because they want their money’s worth.

So if a site is using their own measuring tools like Google AdSense or their host providers numbers, and these all vary based on the tools used to measure, then where are you going to get numbers that are actually relevant to your product and people’s response.

Clickboards.net acts a second party seller.  Although you do not buy anything on the site, you can acquire information and promotions used to buy the products as well as package deals and rebates for products.  Then when you decide to buy, either directed to the advertisers site, or by going to the brick and mortar store, that is when the first interaction between buyer and seller takes place.  So really the advertiser takes themselves completely out of the picture except for the sale, which is really the way it is supposed to be.

What more can an advertiser demand than performance driven measures from online advertising.  Even if it is just click through, that is still incredible power over the placement of the ads.  Many sites draw in millions of viewers, yet the sites performance ratio for their ads is incredibly low.  In my opinion, very few people will click on a banner or pop-up even if it is targeted at them.  This leads to opting out of advertising, and this creates a serious dilemma between providing worthy readable content with the exclusion of advertising versus sites geared towards enhancing the advertising overall exposure.

This is really where the Clickboard comes in.  The first criteria remains the same, click through.  However, a Clickboard is not clicked on once, actually maybe three of four times.  The sales message is broken down into segments, each displayed after each click.  This puts the ball back on the hands of the advertiser, demonstrating their ineffectiveness or effectiveness of the ads they create.  By taking away the fear of opening a new window, tab, or replacing the window you are in, the Clickboard allows you to remain idle on the page you are viewing.  But the message from the ad is strengthened after each click.  So now an ad can be measured by how far the viewer followed the ad through the three or four clicks.

A Clickboard registered with Clickboards.net will also not take them to the advertisers site in the end.  Clickboards not registered can take them to any desired site on the final click.  Since this is not of concern to me, I will only discuss the effectiveness of those Clickboards that are registered.

The final click on the Clickboard will not take you to the advertisers site and promotion, rather it will take you to Clickboards.net.  Once there, in relation to the ad that brought you there, more details of the promotion and other ways to save on this or similar products will be displayed.  Again, the effectiveness is measured by how far the user follows this and similar promotions.  But it doesn’t stop there…

Even without going to Clickboards.net, the savings from the promotion displayed on the Clickboard are automatically added to the users profile.  So next time they use the Clickcard, these promotions can be obtained upon checkout.  With the use of mobile Clickboards and Clickboards.net Kiosks, users can be reminded of their collection of coupons.  A click there, a click here, these all add up and can be used to show the advertiser that there ads are being seen.

Upon check out, coupons stored will be automatically deducted.  On the receipt will show the discounts received next to the product purchased.  These deductions are further reinforcement to use the Clickcard and to continue using Clickboards.net and to continue clicking on Clickboards.

This three tier level of measuring performance is really the next step to bringing back an industry that has set its sites on hyper-inflation and non-concrete performance criteria.

Advertisers should not be responsible for their own ads.  If someone was to really learn from this, they would see that their performance should be outsourced.  This would allow them more flexibility, and with results as positive as those that can be constructed through the use of Clickboards, advertisers would more than welcome the positive impact.

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At this point there are no stakeholders, not even myself.  I am creating competition.  Without competition and everyone vying for a piece of the Clickboard pie, then there will never be a Clickboard that is effective.

What I would like to see is major advertising agencies bringing their clients to the table, the main table. Basically Clickboards.net is advertising space.  Clickboards.net Kiosks are advertising space.  In the future the personalization of magazines, newspapers, television, and even the Internet will be space for Clickboard spawned ads.

The information from the Clickcard is advertising statistics which is for sale.

The Clickboard however is free.  But, the Clickboards that I link to Clickboards.net will be allowed to put a small icon at the bottom right hand corner of the online ad to denote that it is a Clickboard and not a banner.   Right now I am thinking a star with a mouse pointer on it.

Linking the condoned Clickboard to Clickboards.net and all the other services is fee based.  This is determined individually upon client based on their requests and depth of use on this site.

So everyone is a player, everyone can make a Clickboard and make it link to anything.  You can free of charge make Clickboards work with your own site.  But you can’t use the icon and you can’t make it link to this network.

The stakeholders are the the same people.  As an advertiser you have just as much say as to how much you are involved within the Clickboards.net network.  Advertisers are the overhead.