Four Click Freedom

Wednesday I went to Beijing for the advertising event of the year as it came through China on its last stop.  Everyone was very receptive to the idea of Clickboards.  I handed out seventy five business cards and then just got tired of saying:

Who do you work with? What do they do? Well I’m here today representing Clickboards. Clickboards is a new type of Internet advertising that connects the web to feed to mobile.  The reason it is called Clickboards is because they are like banners but you can click on them more than once (making a clicking motion with my hand) and you can enter information into them like your phone number.  Then without leaving the site you are on, the information is sent to your personal coupon feed.  Then those discounts on the feed can be accessed at the point of purchase with your mobile.  The discount is then verified for the vendor and is erased from your feed.

I told a lot of people I was based in Tianjin and why Tianjin was such a perfect test market for the fact that most retailers have no register or computer in the stores and that I was at a point where I just need to start spending money to get it started.  Most people were a little shocked I was from Tianjin.

So…………………. I met a lot of great people from really cool companies. I guess the conclusion is that I am successfully beginning to brand the term Clickboards and I’m still number one when you Google Clickboards.

I did get to thinking if some of these guys wanted to start this in more developed markets, and I tend to believe that having oversimplified Clickboards to get to this point, that it wouldn’t work.  So I am in the clear as far as broadcasting my message.

Next post is about Smart Kiosks and how they are already being installed, and in the beginning of creating Clickboards this was part of the conclusion to the future development of Clickboards.  So now how do I leap frog?

Well, I’m off to Shanghai to talk to Alvin today.  Michelle couldn’t come with me.  It is just way too expensive for me.  I’m just going down there for the day.  I’m currently in the airport.  This morning it only took twenty minutes to get to the airport.  I guess there isn’t much traffic at six thirty in the morning on the way here.  My flight is starting to board now.  I take off at nine and get there just before lunch.  I’m going to take a taxi to get near the building I need to go to and then have lunch.  I have two papers to write today so maybe the two hours on the plane I can get some work done. 

When I see Alvin I need to find out how much he already knows.  From what I gather, very little.  But that allows me to take the conversation wherever I want.  I need to explain the slides I sent him, so I guess that is a good place to start.  I probably should call to confirm my appointment before I take off.  But it is too late now to return my tickets. 

See you in Shanghai!

Tue, Aug 4, 2009 at 9:04 AM

Alvin,

Were you able to take a look at the slides?  Did the information come across clearly?  Would you find it beneficial to give me the opportunity to expand?  I was hoping next Monday you would be available.

Regards,
AC

Tue, Aug 4, 2009 at 10:05 AM

Thx for checking back…  yes, I reviewed it.  Not sure I fully understand your rev model yet…  also, can you better explain the sales model?  Who do you sell to and how to do you sell to them and what the sales costs are?

alvin

Tue, Aug 4, 2009 at 3:21 PM

Alvin,

I sell to the coupon advertiser every click on their Clickboard ad that I make them.  The cost to me is the placement of the ads on various host sites.  Whether the host website charges a monthly rate, pay-per-click, cost per action, or impressions; the Clickboard will in the end cost more (more clicks).   I recoupe the amount from the advertiser that the Clickboard garners over the host placement cost.

Coupon collection and management is not limited to mGuanxi.com but can be incorporated within many social networking utilities as you can see with the one slide I gave you.  All coupons when accessed and used from the phone, I would pay mInfo for this service.  This actually makes the service free to the user.

Hope this adds to the picture,
AC

Wed, Aug 5, 2009 at 10:57 AM

Alvin,

Basically I am at a never loss scenario and you are at an always win scenario.

I do not lose money from the placement of ads.  I make money when coupons are acquired.  And I only pay you when a coupon is used.

However, I do need your help with the initial set up.

I was also thinking I could work for you as your mGuanxi representative creating traffic on the website and encouraging people to use the current service until this new project can be established.

AC

Wed, Aug 5, 2009 at 12:15 PM

Let’s talk more when you are in town.

Btw, are you thinking of moving to SH or doing all this in tianjing?

Wed, Aug 5, 2009 at 12:36 PM

Alvin,
If I were to leave the magazine it would create quite a stir as to what I am doing next in Tianjin which could prove beneficial in this local market.

To enable Clickboards I believe I would need to spend time in Shanghai but would later like to retreat back to Tianjin.  I find Tianjin a good test market if it could be isolated smoothly, before tackling the myriad of clients in Shanghai.

Tentatively I could be in town on the 14th to the 17th.

AC

The first slide will be of course a Clickboard.  I will specifically make one just for these slides, so it will be fully capable and all aspects that I have for the Clickboard will be incorporated into this one.

The second slide will be a mock-up of the mGuanxi page that will be the Clickboard page.  I will incorporate buttons that are already present throughout the site and put them into this one visual.

The third slide will be a graph and pictorial representation of the money to be made.  This will include three lines.  The CPM, Billing per month, and the CTR for the Clickboard.

The fourth slide will be a representations of the phone app and store app that will be needed to create the full effect of the Clickboard at point of sale and maybe a mock up of a receipt.

The fifth slide will be a representation showing the possibilities if Clickboards was incorporated into multiple local sites and all were to use the mInfo mobile service to activate all the Clickboards.