Four Click Freedom

In my idea I originally said use bluetooth.  But now that is even out the window.  Here is the idea now in steps:

1. Customer texts name of store to Clickboards.net phone number

2. Message is sent back to customer’s Clickboard phone app

3. Customer selects appropriate coupons or all of them that apply

4. Phone app automatically texts back selection to Clickboards.net phone number

5. Clickboards.net notifies store computer of selection

6. Client reviews selection and applies to purchase using our store app

7. Payment and receipt are exchanged

The path the card takes in one day can be as complex as you are.  Lets skip into the future for a second and pretend newspapers were able to hang on and not completely die out.

The newspaper you received today will have your name address and Clickcard number on the mailing sticker.  When you get back to the breakfast table and pour yourself a cup of orange juice you will find as you flip through and read the headlines, that all the stories and all the ads are actually quite interesting.  It might actually take you a little longer to get through the paper this morning because so much of the information is relevant to you.  This is because this newspaper was personally printed for you based on your profile from Clickboards.net.  You will feel happy to know that all those direct mail specials and early bird sale items you see in the paper have been already sent to your profile even before you picked up the paper that morning.

So it’s off to work and time for a coffee.  Well you are a regular at Time Coordinate Cafe, and its Friday.  You know what that means, this is your sixth cup of coffee this week and you have used your Clickcard each time so this one is going to be free.  They are even going to give you a discount on your muffin because you found a Clickboard online that you saved yesterday using your Clickcard.

Your just getting to work and you realize that printer is out of ink.  You can go to the store but you have work to do, so you instead quickly go online to Officegizmos.com.  This is a usual place for you to buy office supplies and you know you have a folder of coupons that you saved which have been sent from them to Clickboards.net.  You managed these coupons into this folder so you know when is the best time to make a purchase and use the coupons together.  You make your order and it asks for your Clickcard number.  When checking out you notice that you saved $15 on the ink, pens, paper, and folders that you just added to your cart.  This is a pretty good start to your day.

At lunch you and one of your colleagues head to Old Four Rivers.  You know a lot of people that go here for lunch and they are part of your Clickboards.net account.  Your hungry so your order the ribs.  Wow, that was good.  The waitress comes and takes your Clickcard and credit card off to the register to pay the bill.  When she comes back you notice that you got your meal at half price.  Your lucky today.  Five other people you know ordered the ribs in the last week.  That earned your group a half price meal and you were the lucky one to get it.  Awesome.

At work again, you check your Clickboards.net account.  You want to check in and see what kind of business purchasing activity your competitors in your network are up to.  You see that there is a lot going on with people investing in advertising.  You think this could be the time to do the same.  You go back to your profile and change one of your business interests towards possible advertising deals.  Tomorrow you will come in to check one of your folder in boxes to see if there are some deals that could make advertising a real interest.

Time to go home, you want to stop by the grocery store to pick up a few items for dinner.  When you get there you quickly go over to the Clickboards.net Kiosk and swipe your Clickcard.  You see from the morning paper that there are some specials on tomatoes, beef, and cheese, that you want.  You tap those and exit.  This info is sent to Clickboards.net and it sees that you are probably going to be interested in lettuce, onions, and potatoes.  You once answered that you like to make taco salad so it adds these items to your short term account.  You go ahead and pick up some milk like you do everyday along with some taco shells and hot sauce.  When you check you swipe your Clickcard and pay.  The specials for the day were taken off and the best prices from all the local grocers was found for the lettuce, onions, and potatoes.  For the milk you got some points and a coupon for the next time you buy hot sauce.  You look at your receipt and you see the cents off on all these items.

Happy you head home and make dinner.  Later that night you are watching your iTV.  With your iRemote bla bla bla (Too much in the future)…

Before you go to bed you get back on Clickboards.net and manage your account a little.  You break down your incoming savings into different folders and then spot one that you know your friend Billy would like.  It’s a ten dollar discount at Banana Banana.  You just bought some shoes there that he really liked.  So you forward the coupon to him.

It’s good to know that the newspaper the next morning is already being tailored for your morning reading and orange juice.

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Well my theory about the Clickcard is much like what AOL did in the 90’s.  Basically the card would be sent to every Internet user we could track down.  It would basically be a letter that had a basic description of what Clickboards.net is and what is the Clickcard.  These information packs would also be mass distributed outside malls and grocery stores for users to hold onto until they got home in front of their computer.

The cards would all have a numerical code listed on them.  The back would have both a magnetic strip and bar code which could be used at point of purchase.

Upon receiving the card they would be directed to Clickboards.net to sign up and register their card.  Every step of the way they would be encouraged to use the Clickcard the next time they purchase and the time after that and the time after that.  The benefits would be explained as part of the selling technique.

Commercials, online advertising, billboards would also direct people to Clickboards.net where they can register and have a Clickcard sent to them that they have pre-registered for.

This is the greatest expense to this plan, but hey it worked for AOL.  And this will probably work until cards go out of style.  Then it is just signing up at Clickboards.net or the Clickboards.net Kiosks.  Referrals would also play a big part.  I really like my idea about the iClickcard in my last post.  That really brings the whole thing away from the card entirely.  And I guess if you don’t have an iPhone you will be stuck with the card.