Four Click Freedom

Here is a clickboard with the new icon and that connects to another page on the website…

Next modification will make it so you don’t have to wait for the hand to stop moving to click on it.  Might add some motion tweening also.

I think the star with the pointer is a little confusing.  So I am thinking of using this little icon instead, although I have seen a version of this somewhere else.

However, I can also make the pointer do that to the star too.  I will put an update when I make that one and you can tell me which do you think would work better but also be recognizable.

Go to my Clickboard page at the top of the screen and go to the bottom and you will see the very first Clickboard.  Simple as it may be you will see its potential.  Refresh the screen if you would like to see it again.

I can put flash animation behind each button to give each new scene its own personality.  The add can even be broken up into sections where there would be multiple buttons at the end of each scene to choose from.  So in theory you can make a choose-your-own-adventure as an ad that never takes you away from your work.   Games, teasers, and trivia can all be built in.

All of this activity can be tracked, the more eccentric the ad the more relevant information that can be pulled from it, requiring almost no obligation from the user.

If you’ve noticed I have said anyone can make a Clickboard and have it put anywhere they want on the Internet.  They can either act as an agent for the advertiser or agent for the website.  This takes behavioral marketing totally out of the picture.  Yes the ads can still be placed in the most optimum spots according to behavioral marketing but I have nothing to do with that.

However, what I offer is ten times that of any behavioral marketer can offer right now.  The reason being is that I am no secret agent gathering information for my own purposes.  Rather, people willingly sign up for Clickboards.net and supply the site with their information.  Every time they collect a Clickboard, the profile site knows where it came from, what the promotion is, and who it is for.  Basically you give complete power to the user to determine what they collect and from where.  They know that this information is going to be used to help collect them even more savings.

This is behavioral marketing but much more, actually it is character modeling and then delivering on these models.

So this whole scare about who sees you, what they are allowed to see, and what can they do with the information, completely does not effect me.

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