This graph shows the amount CPM’s cost per industry, some a little over $12 and some only $3. I will have to go back and reference this factoid but only 2% of all ads on the Internet are clicked on only once. So if we take the first ten industries giving us ten industry CPMs and say ten advertisers per industry that would give us 100 ads and 100,000 views. Now only 2 of those ads would be clicked on. The total for the ten industries is $76.13 and the total for the 100 ads comes to $761.30 for the 100,000 views meaning each click is then worth $380.65. I could fly to Singapore for that.
Basically the cost per click method is way more valuable than CPM. I don’t know why more people don’t use it!