Wednesday I went to Beijing for the advertising event of the year as it came through China on its last stop. Everyone was very receptive to the idea of Clickboards. I handed out seventy five business cards and then just got tired of saying:
Who do you work with? What do they do? Well I’m here today representing Clickboards. Clickboards is a new type of Internet advertising that connects the web to feed to mobile. The reason it is called Clickboards is because they are like banners but you can click on them more than once (making a clicking motion with my hand) and you can enter information into them like your phone number. Then without leaving the site you are on, the information is sent to your personal coupon feed. Then those discounts on the feed can be accessed at the point of purchase with your mobile. The discount is then verified for the vendor and is erased from your feed.
I told a lot of people I was based in Tianjin and why Tianjin was such a perfect test market for the fact that most retailers have no register or computer in the stores and that I was at a point where I just need to start spending money to get it started. Most people were a little shocked I was from Tianjin.
So…………………. I met a lot of great people from really cool companies. I guess the conclusion is that I am successfully beginning to brand the term Clickboards and I’m still number one when you Google Clickboards.
I did get to thinking if some of these guys wanted to start this in more developed markets, and I tend to believe that having oversimplified Clickboards to get to this point, that it wouldn’t work. So I am in the clear as far as broadcasting my message.
Next post is about Smart Kiosks and how they are already being installed, and in the beginning of creating Clickboards this was part of the conclusion to the future development of Clickboards. So now how do I leap frog?
