This article is about the traditional mobile couponing campaigns underway. My mom sent this to me and here was my response:
That is not what I am doing but very effective. I allow users to collect the coupons rather than just be an open portal to discounts that they may or may not use, thus receiving anything and everything. Also here in China I have to deal with no computers at the point of purchase but still have to verify that the coupon is valid. I can also go from print to feed to mobile. Not just surfing the net to feed to mobile. By feed I mean that the users have a personal account at advertual.com and can collect more coupons from around the Internet, set their settings for advertisers to direct to sell to them, and access their feed of coupons from their phone, much like what I see in this article. Sounds the same but mine can work for any retailer no matter how big or small with point of sale computers or not.
I checked out the sites that were in the article. The coupons are so un engaging it is the exact same as cutting coupons the way you used to except on the computer. Completely boring. There is no sale done by the retailer except the money off. Apparently the sale already has to be made then you have to find the coupon and then save. My clickboard makes the sale, gives you the discount, and then rewards you at the final purchase. This is advertual, not couponing.
