JIN MAGAZINE
Six month Outlook
The overall objective is to combine all our medias into one package.

Newsletter

With the advancement of our Newsletter we can now incorporate more into this giving more reviews and news that we cannot otherwise in the magazine.  This also allows us to concentrate more on giving deeper information in the magazine that we cannot otherwise in the Newsletter.

The future of the Newsletter is to provide quick promotions to our clients as well as encourage them to interact with the magazine.  For example a current project I am working on is to have Newsletter recipients to write reviews for our Website and to promote our Survey and Subscriptions.  Rewards will be given in the form of Coupons for their participation.

Coupons

In the next six months it will become fairly important to collect Coupons and Gift items that we can give away to stimulate activity on the Website and Magazine.  The Magazine will act as the initial stimulus to any promotions we want to promote.  For example at the end of the summer there will be a party (probably at the Sheraton) where we will give away the prizes for the writing and photography contest currently underway.  Prizes have been sponsored by Hyatt Hotel Jing Jin City.

Coupons can also be used to stimulate activity on the Website.  Daily, weekly, and monthly prizes can be given away for the most involved.  Other contests we can have include tickets for concerts, dinners for special occasions at hotels, drinks at bars for special events, DVDs and CDs for new releases, talent contest prizes, best weekly news about the foreign community, and more; all of this will be funded by the Magazine promoting these reward programs for the various venues.

Radio

We will begin working with the local radio stations that have English hours.  We will invite the people in our focus stories to come to the radio with us where we will interview them on the air.  If there is a band that we focus on in the Magazine we will invite them to play.  The Radio also allows us to sell advertising on our show time and to help promote our sponsors and contests.

Website (jin-emag.com)

The Website’s main new focus will be to stream the Radio programs that we create.  Again we can sell advertising before and after the streaming of the shows.  We will modify the website to be a true emagazine and we also need to change the name to jin-emag.com because Tianjinexpats.com has bought jinmagazine.com and this redirects people to their website.

Also using a new service I have found we can sell advertising on other websites for our sponsors that will drive them to our website.  We will promote our sponsors through local advertising on major Internet sites that are frequented by foreigners.  So our Website alone does not limit us to the amount of web advertising we can supply.

JIN MEDIA
JIN Goal
To create interactivity in the community

JIN Card

In the next year we want to work towards making the JIN Card.  This will allow users to redeem any promotions that they hear on the Radio, see in the Magazine, or browse on our Website or the promotions we display through other local online media outlets.  The discounts will be easy to redeem and collect and I want to just bring this up at this point.  The JIN Card will be unlike other cards that only get you standard discounts like 10-20% at participating vendors.  Actually discounts can be quite varying depending on product and time the clients want to put something on special.

As I have recently read, people do respond quite heavily to numbers in the discounts rather than flat rates.  This is a promising market and I believe with the combination of these five factors we can put much greater value into the Newsletter, Magazine, and Website, as well as our Radio portal on the Website.

This of course would include my Clickboards especially with the coupons and the redemption process through the Website and using the JIN Card.