Four Click Freedom

You are supposed to click on this once and then again…

Then enter imaginary Clickcard number and click…

Then replay or go to Clickboards.net.

Well if there is a market that needs to be broken into, it is the mobile market.  Daily I read about the big dollar numbers being thrown at any company that says they can tap into this sector and provide results.

Well my oldest friend just looked at my site the other day.  He only looked at it for five minutes according to my Google Analytics, but anyway he went to at least five pages and got the idea within minutes.

He had a break through though.  His idea was to incorporate Clickboards outside the Internet.  He was saying each add would have a PIN number.  Now this is already true in my case to catalog the ads.  However he was a little more dynamic.  His example was for a 50% off coupon at the Gap.  You would text 50OFFGAP, to put it simply to your online account number.  This is much like Twitter and will most assuredly be one of my first projects after putting the website in place.

I just need to find out what number they text the promotion code to have the discount stored automatically on their Clickboards.net account.  Research Twitter more now, not that I would still know how it works from the inside.

Alimama’s unique business model is designed to meet the needs of China’s fragmented market for online advertising, providing a system that is transparent to both web publishers and advertisers. To use the service, publishers register on Alimama.com to provide a description of the advertising inventory for sale, as well as the pricing models based on which the inventory can be sold, such as pricing based on impressions served, clicks or other actions by Internet users. Advertisers review the information posted by publishers, along with independent website traffic data. Once they’ve decided to buy the inventory, they simply click “Purchase” and follow the steps to upload their ad. Current advertisers include large companies such as Bank of China and small advertisers, such as restaurants and shops.

http://news.alibaba.com/article/detail/alibaba/100087108-1-alibaba-group-launches-online-advertising.html

I am trying to do some research on this site but it is all in Chinese.  This platform seems almost lock and key to my service.  Using their platform advertisers both large and small could place Clickboards all across the Internet connecting them to my site.  I would like to see one day Alimama selling my Clickboards.  All the basic fees stay in place and I can actually give Alimama an added benefit of more information from the placement of their ads, giving publishers and advertisers more information about the effectiveness of their ads.  And remember, Alimama can sell Clickboards without me, however they could offer my services at Clickboards.net as a value added model for advertisers and their promotional offers.  Alimama is not a Social Utility, something I believe their local advertisers would find attractive.  Alimama, I want on board.

Among the applications Adcentricity will offer, include:

* Call-to-action via SMS, votes, polls, sweepstakes, contests, promotions, coupons, call-back request, text4info, surveys
* The ability to redeem mobile coupons (bar codes), unique PIN numbers (drive2web), ticketing
* Rich content, ringtones, wall papers, games, videos
* Mobile applications such as mobile Internet sites (WAP)
* Smart phone applications

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103974

*Well the first point is all fun and games.  Very little commitment required from the user to say,  ‘yea you can give me that’ or, ‘yea I think I would vote for that person’ or, ‘put my name on the list so I can possibly win that’ etc.  However, I would find these little games completely annoying if I was notified ten times a day of some new crazy contest that I needed to enter.  I would opt out completely for any of those services.  However a lonely teenager might find this pretty amusing.

*Redeemable coupons with barcodes is excellent.  I’m totally on board to see how they pull that off.  My theory is that most of the coupons will be wasted efforts no matter how they manipulate their targeting.  But using PIN numbers and driving people back to the web is also not what you want.  You actually want to drive people off the web and to the stores.  Brick and mortar establishments aren’t just big fitting rooms where you try stuff on and then go back to the web to buy it.  Stores need traffic, and giving them a coupon when they pass the store on their phone so they can go home and get a discount is counter productive.  I do like having mobile tickets, very functional.

*Rich content, ringtones, wall papers, games, videos: a bunch of junk to me.

*WAP: anything new here?

*Applications: good can’t get enough good ones.  If they keep trying they are bound to come up with a few I like.