Alimama‘s unique business model is designed to meet the needs of China‘s fragmented market for online advertising, providing a system that is transparent to both web publishers and advertisers. To use the service, publishers register on Alimama.com to provide a description of the advertising inventory for sale, as well as the pricing models based on which the inventory can be sold, such as pricing based on impressions served, clicks or other actions by Internet users. Advertisers review the information posted by publishers, along with independent website traffic data. Once they’ve decided to buy the inventory, they simply click “Purchase” and follow the steps to upload their ad. Current advertisers include large companies such as Bank of China and small advertisers, such as restaurants and shops.
http://news.alibaba.com/article/detail/alibaba/100087108-1-alibaba-group-launches-online-advertising.html
I am trying to do some research on this site but it is all in Chinese. This platform seems almost lock and key to my service. Using their platform advertisers both large and small could place Clickboards all across the Internet connecting them to my site. I would like to see one day Alimama selling my Clickboards. All the basic fees stay in place and I can actually give Alimama an added benefit of more information from the placement of their ads, giving publishers and advertisers more information about the effectiveness of their ads. And remember, Alimama can sell Clickboards without me, however they could offer my services at Clickboards.net as a value added model for advertisers and their promotional offers. Alimama is not a Social Utility, something I believe their local advertisers would find attractive. Alimama, I want on board.
