Among the applications Adcentricity will offer, include:
* Call-to-action via SMS, votes, polls, sweepstakes, contests, promotions, coupons, call-back request, text4info, surveys
* The ability to redeem mobile coupons (bar codes), unique PIN numbers (drive2web), ticketing
* Rich content, ringtones, wall papers, games, videos
* Mobile applications such as mobile Internet sites (WAP)
* Smart phone applications
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*Well the first point is all fun and games. Very little commitment required from the user to say, ‘yea you can give me that’ or, ‘yea I think I would vote for that person’ or, ‘put my name on the list so I can possibly win that’ etc. However, I would find these little games completely annoying if I was notified ten times a day of some new crazy contest that I needed to enter. I would opt out completely for any of those services. However a lonely teenager might find this pretty amusing.
*Redeemable coupons with barcodes is excellent. I’m totally on board to see how they pull that off. My theory is that most of the coupons will be wasted efforts no matter how they manipulate their targeting. But using PIN numbers and driving people back to the web is also not what you want. You actually want to drive people off the web and to the stores. Brick and mortar establishments aren’t just big fitting rooms where you try stuff on and then go back to the web to buy it. Stores need traffic, and giving them a coupon when they pass the store on their phone so they can go home and get a discount is counter productive. I do like having mobile tickets, very functional.
*Rich content, ringtones, wall papers, games, videos: a bunch of junk to me.
*WAP: anything new here?
*Applications: good can’t get enough good ones. If they keep trying they are bound to come up with a few I like.
