An innovation that is not even innovative. Have we been stuck in the mud that long to actually be impressed by something like this?
Yahoo is saying they can better target ads to the content based search on their site. Well isn’t that exactly how they come up with the actual content that they put on their site. Now they are saying the ads are going to be more closely related to the content that is on the site. So what! Put makeup ads next to the makeup content, put fashion ads next to the fashion content, put the sports equipment next to the sports content. Big deal.
The Google expandable ads are a joke too. You still have to click on them. So you really don’t know if you are getting an expandable ad or sent to the site. So what is the difference, it’s just a levy. So you really want to pay for more that?
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