Four Click Freedom

I was thinking yesterday, ‘who should pay?’  Basically a website that I work with will post the advertisers banner on their site.  This website is promising performance and marketability from their site to the advertiser.  They are promising it is a good place to put an ad.

Well if I can improve the effectiveness of their ads on their site by being an agent between the advertiser and the admin, ‘who’s side am I on?’  By allowing three more clicks to the click-through process, ‘should the advertiser pay the same price for each and every click?’ And if so, ‘do i make a cut from each click?’

Or, ‘should the advertiser pay me to make their ads more effective?’  But as I stated before the Clickboard is free for everyone to make.  I make my money when the Clickboard has my icon on it, and eventually connects the Clickboard to my site.  Here the advertiser does have to pay me to be incorporated into my site, depending on the depth and presence they want on my site, and how focused the targeting is for the users on my site.

Back to the question.  The advertiser pays me for my icon, ‘but who makes the money on all those clicks?’  Are my ads no more valuable for the admin than regular banners, and if so, should he charge more if an advertiser wants to put a Clickboard on his site?

I hope so!