Mar 30

It is really easy.  I have actually come up with two different ways to make a Clickboard, both using Flash.  The first uses multiple scenes.  What you do is set your canvas size the the size of the banner you are making.  Then in four separate scenes you cover the canvas in a button.  The buttons as stated lead the sale progressively through the scenes.  And the buttons can be as extensive and complex as you can imagine with Flash.  All that you need to do is put stops on each scene and then link each button to the next scene.  The final scene will be the button that connects to the URL Clickboards.net.

The second method uses one scene.  Here you use four key frames and put stop actions on the key frames.  The click action will then allow the Clickboard to keep playing.  The final frame is again the URL action.

Basically one method uses the button to create action and the other uses the key frames.

I personally am not an expert and my rudimentary method is still in the research phase of asking questions a lot.  I wish I was back in Flash class and I would have my first Clickboard done in about forty-five minutes.

Oh yea and the reason people know they can click on these banners with buttons is because my icon will appear in the lower right hand corner of each button or step in the scene.

Go make one now!

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Mar 25

Great news, I think I am going to be able to do the Clickboards.net locally here in Tianjin.  This new portable receipt printer that I found makes everything happen.  Basically as long as their is a computer in the restaurant this will work.  And from what I found there always is.

The printer is programmable and every individual one you can upload the store logos and id for the printer onto it.  Then by simply having linked to the computer through IrDA, Bluetooth, Infra-Red, or WLAN the coupons from Clickboards.net can be printed for the store at the store.

Currently I am thinking all discounts that the user has for the store will all be printed and then they will have to select at the table or check out which ones they want to use.  The store keeps the copy of the used coupon(s) and the user takes the rest home with him.  He can re-enter the coupons back onto his profile when he gets home with the pin number for the coupon.

But better yet, this portable printer has the option of coming with a magnetic card and smart card reader.

Brilliant

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Mar 25

If you’ve noticed I have said anyone can make a Clickboard and have it put anywhere they want on the Internet.  They can either act as an agent for the advertiser or agent for the website.  This takes behavioral marketing totally out of the picture.  Yes the ads can still be placed in the most optimum spots according to behavioral marketing but I have nothing to do with that.

However, what I offer is ten times that of any behavioral marketer can offer right now.  The reason being is that I am no secret agent gathering information for my own purposes.  Rather, people willingly sign up for Clickboards.net and supply the site with their information.  Every time they collect a Clickboard, the profile site knows where it came from, what the promotion is, and who it is for.  Basically you give complete power to the user to determine what they collect and from where.  They know that this information is going to be used to help collect them even more savings.

This is behavioral marketing but much more, actually it is character modeling and then delivering on these models.

So this whole scare about who sees you, what they are allowed to see, and what can they do with the information, completely does not effect me.

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Mar 21

An innovation that is not even innovative.  Have we been stuck in the mud that long to actually be impressed by something like this?

Yahoo is saying they can better target ads to the content based search on their site.  Well isn’t that exactly how they come up with the actual content that they put on their site.  Now they are saying the ads are going to be more closely related to the content that is on the site.  So what! Put makeup ads next to the makeup content, put fashion ads next to the fashion content, put the sports equipment next to the sports content.  Big deal.

The Google expandable ads are a joke too.  You still have to click on them.  So you really don’t know if you are getting an expandable ad or sent to the site.  So what is the difference, it’s just a levy.  So you really want to pay for more that?

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