Feb 18

WujWuj will assuredly fail like everything else similar because they require so much interaction for a product, too much hunting, and everyone always wants the lower price.

Solution, offer the rebate later.  Go ahead and shop buy anything you want and share what you bought, brag about it, get others interested, but don’t wait for the savings.

With your online account tracking your history, anyone in your network, according to your setting of filters and privacy, can review some of the favorite items you’ve saved on or bought lately.  If they are interested too, they can go get it.  Say one hundred people in your network bought Super Bowl memorabilia for full price, well according to WujWuj, if they had bought it through their group buying, they would have all saved 20% if they waited and bought together.  Well you are still a group and you all still bought the same stuff, so why not still get the savings.  This is possible if you offer the savings later after the purchases have been made.

You can still promote the things you buy and attract more people to your purchases, thus still taking action, and therefore still applicable towards recieving savings.

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Feb 18

Groups, People you may know, Friend Finder, these are all clans.  Well you need them because they may connect you to people who are similar to yourself.  Getting connected to them broadens your reach.  Right now there are amazing ways to connect people.  On Clickboards.net these are the people you want in your clans.

There are many ways to define yourself.  And there is no one way that best describes you.  But there are various parts of your life that you share with various different groups of people.  If you could somehow share these distinct traits with these people in your shopping behavior then you could all share mutually.

For instance if you have a Spanish cooking clan, then you could share coupons and recipes for various dishes.  Maybe save the next time you buy chorizo.  Maybe you are a jeweler you could save on tools and supplies by adding members in the community to your clan.

The reason I call them clans is because you all share a common interest and intents.  Unlike groups where you share the same basic general description, group members usually have different interests for joining groups.  It could be to show off, get some information, get connected, meet someone.  These are interests not intents.  A clan has a sole purpose and in this case it is mutual savings.

The reason it is easier to target a clan and not a group is because clans are able to define themselves.  Groups are defined from the beginning.  A clan may start at one point and end up in another.  This movement is what defines them.

When there are general people who may share common trafficking, and maybe they have done things more similar to you than anyone else in the clan, you would be responsible for inviting them into it.  The clan has no leader or developer, initiation begins from within Clickboards.net.  The life of the clan is then derived from the members actions.  The more action, the more interest, the more defined the variables, the better the concentration of savings that are offered to the clan. Read the rest of this entry »

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Feb 10

This is really where the ‘social’ part comes into the social shopping networking utility.  As much as you would like to use all the coupons that come to you via Clickboards.net and all the ones you save to your account using Clickboards, you are probably going to get more than you need.  They do expire, but why not make the most of them?  In this format you can forward on coupons to friends and people in your network, earning you points.  You can also get points from using the Clickboards around the Internet, and even each time you use the Clickcard when you purchase items.

So what do these points do for you and why should you take the time to manage them and share them?  Well you can use these points for special discounts.  It is like a store where you purchase coupons using your points.  The more points you hand over, the bigger and more special the discounts you can select.

Advertisers can give you points for using the Clickcard on their site and basically the more you get involved with Clickboards.net the more points you get.  So the more you control your account and the better the targeting and more sophisticated your filters and the more you open your privacy settings, the more benefit there is for you.

For instance if you sign up your phone with the account you could earn a designated number of points each month.  Imagine going grocery shopping and paying for half your items with preferred customer points.  With more people in your network and the more integrated you become with them, the more potential there is to acquire shared savings.

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Feb 9

Well the debate these days is often about privacy when advertisers want to gather information about you.  This comes into light especially with the new Google phone.  Now everything you do is categorized and kept for later use by retailers.  Well this is really where the fun stops.

As a user and customer, I don’t want everything I do stored in some database for the use by a third party or even Google for that matter.  Why? I have no authority over my own habits and what everyone else can know about me.  There really is no upside to me giving my information away, either knowingly or unknowingly.  Where is my privacy, where are my filters, where is my say over what I want to see?  Basically advertisers these days regurgitate exactly what I’m doing now.  Adwords, Ha!

What I really want is something that is intuitive.  And this is only possible through my own making.  Yes I actually want something to track my habits, but I want the ability to maintain and fine tune my own personal shopping history to my liking.  I may not buy a computer every day or even a phone, but I am really into them and I want to know what is on sale every week.  Who is going to know this through a shopping history.

The only thing the Google phone can do is tell you all about your perishable items.  Things you buy constantly or the places you go constantly.  Is there really a benefit to this? Not really.  How much information can you get out of me knowing that I buy deli meats every time I go to the grocery store.  What I really want to know is when the ready made pizza dough is on sale because I love to make pizza.  Or maybe I’m waiting to find a deal on a nice wallet from Banana Banana.  And online I may not look everyday but I need to know when JC Nickel is going to have a leather jacket at a discount.

Google is really coming to an end in terms of ad sales.  Have you ever looked into SEO?  It is pretty bogus.  If I design my site to have the best key words, I will get to the top of the list.  Am I talking about what is really important, probably not.

Shopping history is designed by a user.  Yes the Clickcard stats are important, but the profile must be tweaked by the user to add the most impact from the actual information gathered.

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