The debate is on whether unique users are coming to your site. Right now cookies are the only way to see how many visitors you are getting and this could be overrated by almost three times because of the deletion of cookies. And you know this means advertisers will pay more but are now becoming cautious because they want their money’s worth.
So if a site is using their own measuring tools like Google AdSense or their host providers numbers, and these all vary based on the tools used to measure, then where are you going to get numbers that are actually relevant to your product and people’s response.
Clickboards.net acts a second party seller. Although you do not buy anything on the site, you can acquire information and promotions used to buy the products as well as package deals and rebates for products. Then when you decide to buy, either directed to the advertisers site, or by going to the brick and mortar store, that is when the first interaction between buyer and seller takes place. So really the advertiser takes themselves completely out of the picture except for the sale, which is really the way it is supposed to be.
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