Four Click Freedom

Well the debate these days is often about privacy when advertisers want to gather information about you.  This comes into light especially with the new Google phone.  Now everything you do is categorized and kept for later use by retailers.  Well this is really where the fun stops.

As a user and customer, I don’t want everything I do stored in some database for the use by a third party or even Google for that matter.  Why? I have no authority over my own habits and what everyone else can know about me.  There really is no upside to me giving my information away, either knowingly or unknowingly.  Where is my privacy, where are my filters, where is my say over what I want to see?  Basically advertisers these days regurgitate exactly what I’m doing now.  Adwords, Ha!

What I really want is something that is intuitive.  And this is only possible through my own making.  Yes I actually want something to track my habits, but I want the ability to maintain and fine tune my own personal shopping history to my liking.  I may not buy a computer every day or even a phone, but I am really into them and I want to know what is on sale every week.  Who is going to know this through a shopping history.

The only thing the Google phone can do is tell you all about your perishable items.  Things you buy constantly or the places you go constantly.  Is there really a benefit to this? Not really.  How much information can you get out of me knowing that I buy deli meats every time I go to the grocery store.  What I really want to know is when the ready made pizza dough is on sale because I love to make pizza.  Or maybe I’m waiting to find a deal on a nice wallet from Banana Banana.  And online I may not look everyday but I need to know when JC Nickel is going to have a leather jacket at a discount.

Google is really coming to an end in terms of ad sales.  Have you ever looked into SEO?  It is pretty bogus.  If I design my site to have the best key words, I will get to the top of the list.  Am I talking about what is really important, probably not.

Shopping history is designed by a user.  Yes the Clickcard stats are important, but the profile must be tweaked by the user to add the most impact from the actual information gathered.