Jan 20

The reason I say that this type of idea is best for the Chinese consumer is because of their understanding of disorder.  If you have ever visited a website from China you will soon find out that there is so much information crammed onto a single page that it is hard to decipher direction or purpose.

However there is organization to some degree.  I still have yet to fully understand this but my concept work under this reality.  If Clickboards.net was to be started in the US there would have to be extreme order and too much emphasis on simplicity and ease of use.  But this idea is more like chemistry.  It is developmental in its fundamental theory.  For reactions to happen things need to be mixed.  Typical western sites don’t allow for this.  Everything must fall into one category and you must see only what is pertaining to the exact nature of your direction.

But Chinese websites offer options upon options to the consumer.  For this idea to become a reality this is what you need.  You want them to make choice after choice.  Therefore the database grows faster and the information supplied to them becomes more natural.

If you think this idea for personal shopping guide can be implemented in the west, I think you are wrong for two reasons.  First the basic technology for point of purchase sales is so entrenched that it will never become a reality, be it online sales or registers at stores.  Too many clients will waist your time waiting for everyone to conform, therefore no one will conform.  Here, China is still in its infancy of card use or any other non-card methods of payment.  Second, information gathered from consumers in the west is too narrow to make conclusions from.  You need mass amounts of data to transform into real evidence of purchase cycles and trends, even on the individual level.  The Chinese use the Internet much differently than the west.  The information here is freedom of exchange and they love this.

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Jan 19

Following the news last year that China was number one in terms of Internet users we has now seen in the latest China Internet Network Information Center report that by the end of 2008, the number of Internet users in China had reached 298 million, a year-on-year increase of 41.9%. Now that’s an impressive growth rate and no doubt will have commentators exploring issues like sustainability and possible implications.

Further, the report says that China’s Internet popularity rate reached 22.6%, which exceeded the world’s average rate of 21.9% for the first time. In addition, the number of broadband Internet users in China was 270 million and the number of the national .CN domain names increased to 13.572 million, a year-on-year increase of 50.8%.

http://www.sinotechblog.com.cn/en/2009/01/chinas-growth-in-internet-users-rockets-in-2008/

Anyone with common sense can read through the lines here and see that China is the frontier for Internet advertising.  Roping in these customers and provide the millions upon millions with personalized advertising is on everyone’s agenda.  I think the Clickboard can do this.  Simple steps to a more concentric future no matter how chaotic it is on the surface is the answer.

All products are made in China.  Starting at the source and working out will reach the world.  My plans for the Clickboard are right here in Tianjin.  Simplicity and transparency is the answer, there is no bigger hurdle and yet nothing more accepted.

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Jan 19

What’s that? Who told you that you could see what I’m doing?  I did.  I want you to know as much about me as possible but as long as I am in control.  This is where advertisers fail.  They take all the power possible away from the customers and leave them to discuss only subjects that they come up with.  Well this isn’t all bad.  Not too many people talk about how great a McDonald’s cheeseburger is with everyone.  But that is the information the adverisers want, and they are wrong. They don’t need everyone to taste test their product to know that they are still in business.  Rather the answer is don’t talk at all.  How about I just know that you bought my burger at 1AM on a Friday night.  What does that tell me right this very second? Not much.  But if I let you know each time I buy a burger and whether I get fries with that, you have more information than any questions or marketing surveys that you will ever come up with.

So if you aren’t going to talk to me, how am I going to know it is you when you buy that burger?  Well for ease of explanation, I used my Clickcard when I purchased.  This little trigger helped identify me to you each time I make a purchase.  Of course I previously said I wanted to give you that information.  You know why?  Because I want 50 cents of my next burger automatically.  By giving you a little bit of info I get rewarded each time I shop, wherever I may go.

That is the power of Clickcard

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Jan 18

No one ever wants to leave the site they are looking at and mulling through to stop and visit a site from an advertiser.  Yes, they might actually like what they see, but almost no one leaves where they are to go in search of some coupons or deal.  Why advertisers ever got the power to pay by click  through is beyond me.  This completely wiped away the power of the Internet and it was probably from media agents who knew very little about how the Internet works and advertising tools that were faulty from the beginning.

The solution is to advertise and get a relative response from viewers without disturbing them and taking them away from what they are doing.  How can this be done? With the Clickboard.

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