So what you might ask after figuring out what a Clickboard is and what a Clickcard can do. Where is the money? You aren’t going to sell anymore Clickboards on Clickboards.net than anyone sells anywhere else. So where is the money? Yea advertisers will pay for the statistical information about which Clickboards were activated and general or specific user history, but how much money can that make? Coupons don’t make that much money!
So here is where you tickle the fancy of the advertiser. Take a magazine subscription. That magazine has their name on it right. Well it also has a bar code that was printed on it, and that bar code also comes with an address. If this person told Clickboards.net that they were subscribing to this magazine, then all the ads in that magazine could be drawn from their profile. Then an individualized magazine would be sent to them. Not one with just a bar code but one with all the ads in it tailored just for them.
What does this mean for the magazine? In the same place they used to sell one ad, now they sell five or ten. Ad prices go down and revenue goes up.
