What’s that? Who told you that you could see what I’m doing? I did. I want you to know as much about me as possible but as long as I am in control. This is where advertisers fail. They take all the power possible away from the customers and leave them to discuss only subjects that they come up with. Well this isn’t all bad. Not too many people talk about how great a McDonald’s cheeseburger is with everyone. But that is the information the adverisers want, and they are wrong. They don’t need everyone to taste test their product to know that they are still in business. Rather the answer is don’t talk at all. How about I just know that you bought my burger at 1AM on a Friday night. What does that tell me right this very second? Not much. But if I let you know each time I buy a burger and whether I get fries with that, you have more information than any questions or marketing surveys that you will ever come up with.
So if you aren’t going to talk to me, how am I going to know it is you when you buy that burger? Well for ease of explanation, I used my Clickcard when I purchased. This little trigger helped identify me to you each time I make a purchase. Of course I previously said I wanted to give you that information. You know why? Because I want 50 cents of my next burger automatically. By giving you a little bit of info I get rewarded each time I shop, wherever I may go.
That is the power of Clickcard
