Sep 2

The changing of the guard will provide advertisers advantages in creativity and ROI, explains Sizmek’s vice president, Asia-Pacific

The days of the Flash ad are numbered, despite the head-in-the-sand approach that some have adopted.

The most important change for advertisers will be the Chrome Power Saver feature. In September, Chrome will begin pausing all non-essential Flash assets, including a vast majority of all Flash ads. Instead of the interactive, engaging brand experience that advertisers have invested their money in, Flash-based ads will simply turn into a greyed-out static image with a large Play button over the top.

If you’re an advertiser and continue to run Flash-based ads on desktop, mobile or tablets, more than 50% of your budget is effectively being wasted. Once Google’s Chrome engineers flick the switch, we estimate that at least 33 billion Flash impressions will default in 2016, resulting in the loss of nearly 400 million interactions.

And let’s not forget the security issues that caused Firefox to completely disable Flash for a while in early July. Some of these security exploits would allow hackers full access to a viewer’s computer, enabling them to install malware and ransomware capable of completely locking the user out of their own system.

The Flash standard, which became embedded in the digital web at the multimedia dawn of the mid-1990s will soon be consigned to history. It’s another piece of last-century technology that is finally being retired, and the digital advertising industry will benefit, as true creativity and consumer interactivity will finally become the bedrock of digital campaigns.

In the early days of the web, before the explosion of video, consumers had to install a number of plugins, such as Flash, QuickTime, Windows Media Player and RealPlayer, in order to consume certain media files. And with all those plugins needing constant updates, it was even more annoying than it sounds. That technology looks primitive compared with what is coming next. The imminent arrival of HTML5 as the new universal ad standard will eliminate that archaic approach, as video is embedded in the code. The goal is a consistent, engaging user experience across all browsers and devices.

But first, the acceptance of this transition has to happen in digital shops across Asia. There is no turning back — and this is worth emphasizing — because we are all going to have to face this new reality. In the near future, it will be pointless to serve Flash ads to publisher sites because many browsers will no longer support this format.

The switchover has been in the works for a while. In 2011, Adobe abandoned Flash Player for mobile devices (after Steve Jobs penned a famous takedown and refused to allow Flash in iOS). At the start of 2015 YouTube moved to the HTML5 standard, and Firefox has made the move as well. Several large publishers are discussing dropping Flash entirely, with Alex Stamos, Facebook’s security chief, taking the lead in calling for Adobe to give an “end-of-life” date for Flash.

The upside for advertisers and agencies: Many tools are available that make it easy to transition to HTML5. The format allows them to be significantly more creative and design campaigns that drive much higher interaction rates.

We’ve been following this shift for a while and conducted some in-depth research on mobile formats, adoption and waste. According to the Sizmek Mobile Index report, 5.35 billion rich media ad impressions were wasted on mobile devices in the first quarter of 2015 alone. That is a big problem for advertisers seeking to get the best possible return from their digital investments.

Ad-tech providers have seen the death of Flash coming, and have already built new creative toolsets to ensure advertisers can create and deliver highly engaging interactive ads across screens and devices. The audio and video elements of HTML5 have been fine-tuned and enhanced over a number of years, so it’s not a shiny new toy.

In the biggest advertising market in the world, the US, we have noticed some resistance from creative and digital designers who have used Flash for the past 20 years.

That’s understandable. But by adopting a more robust standard and making HTML5 their technology of choice for digital ads, agencies and publishers can make their lives much easier and avoid having to answer all of the questions that will be raised by their Flash-based campaigns in the coming months.

Jordan Khoo is vice president, Asia-Pacific, at Sizmek.

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Dec 4

Esta es mi invención.  Por favor, mi español es muy peor, puedes leer en ingles es mas mejor por esta trabajo con me. Puedes, no entiendas, no es problema para trabajar.  Porque, la trabaja es en Bogota.

Meetup will be December 29th, 2014.

Centro Comercial, Santa Fe

on the Terrace of the Food Plaza



Discuss plausibility,

exchange contact,

recruit White Label Resellers

We will discuss what a Social Savings Sharing Service is and what it needs to move into Bogota and capture the market easily and effectively from the day you join.  Hoping ideas will converge and that steps will be made to bring people together in a vision that is consistent and focused.  Surf through (my personal blog) to see the roots of where this came from and why all markets are perfect for Clickboards.

We are going to discuss how (which is now just my blog) will transform advertising, shopping, engagement, and localization across the globe. It starts with a purchase. Someone likes what they ate or bought. With the ‘Clickboards’ app, they can scan a (unique to the purchase) QR code that comes on the receipt. For small retail vendors a print out (eg. business card) of pre-designated QR codes with the shop owners personal promotion offers can be scanned. The promotions go into the app to be saved. This works at restaurants, the mall, local retailers, grocery stores, street vendors, household service providers, tickets, and personal sales. THE SHOPPER CANNOT USE THE PROMOTIONS. Instead, the buyer shares the promotions through messages to friends, family, and acquaintances. The number of shares is limited by the vendor. Once the QR code is shared, the receiver is able to see the promotions, the prices, pictures, and location of the senders purchase. They can then go use the promotion if wished or send it on to others. If they choose to use the promotion at the point of sale, they pull up the QR code info in the app and the vendor releases the discount with a code. So the coupon is then used and the points are received by the original buyer and sharers. Points can be used by participation vendors for their special deals that in this case go directly to the buyers. Vendors receive immediate information that the discount was used or a weekly statement. So for buyers the application is free. The vendors pay for advertising. This also works across outdoor advertising, print advertising and the Internet with the original concept of Clickboards, which can be seen more in detail if you surf through  For this to happen IT REQUIRES A LARGE SALES FORCE.  I call these ‘White Sale Resellers.’  The White Label Resellers are responsible for approaching their network of vendors and setting them up with the ability to print and place the various promotional QR codes on vendors receipts, business cards, print media, around the Internet on sites like Facebook and local culture websites.  They maintain the advertising relationship with the vendors to keep the QR codes up to date and facilitate the redemption of points with the vendors.


Meetup will be December 29th, 2014.

Centro Comercial, Santa Fe

on the Terrace of the Food Plaza



Comment on this page if coming!!!

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Dec 2
This is not a serious email!
Dear Acquaintance,
An old idea for a new TOY for the young and old.
Long ago, the American Indians used to have a special stick that they would make for themselves.  It was used to sneak into other tribes camps and tag the leaders of the other camp in their sleep.  Warriors would decorate their sicks with colors and feathers representing all those they Qooed.  (This was more friendly than battle.)
They new Qoo toy contains in the package; one electronic Qoo Stick, and one electronic Qoo bracelet.
Individuals can upload songs, pictures, personal info onto their USB Qoo Bracelet.  Then they wear it.
If someone with a Qoo stick sees someone wearing a Qoo bracelet, they can go over to them and tag them.  The bracelet and the stick light up signifying that information has been transferred from the bracelet to the stick.
This takes less then a second, so people being Qooed cannot stop the Qooer.
The Qooer can return home and look at the shared data on the USB Qoo Stick.
This is great for when you see famous people, because the Qooinfo is easier to get than signatures and the Qooied can give away a song or other promotions.
Girls can wear Qoo bracelets and be Qooed by guys to give away pictures of themselves.
You can Qoo interesting people on the bus and find out why they look cool to you, even when it is too hard to start on a conversation with them because all you wanted to do is briefly say hi.
People can challenge one another to get the most Qooes.
You can Qoo people from around the world.  Qoo the people on the airplane, Qoo the people at the coffee shop, Qoo people at school, Qoo people at work.
Get to know them in a second before you really have to say hello and have an embarrassing starter conversation about the weather.
Qoo sticks can be in any shape, color, or length and can be modified to light up more or make sounds.
Qoo bracelets can be any color, design, or size.
Qoo sticks and bracelets still have to be recognizable so you know who is wearing a Qoo bracelet, and who is carrying the sneaky Qoo stick.
If I had a Qoo bracelet I would probably put a wedding picture, a couple songs by the Kings of Leon, the fact that I live in Colombia, lived around Tianjin for ten years, and came from Dallas, Texas.  I’d put my chili recipe and hamburger recipe on there.  The fact that is for sale.  Maybe my LinkedIn account reference.  And I would have a file that I update with some things that I think are cool that I find online.
My Qoo bracelet would also be purple and written on the bracelet it would say: “Church, State, Society”.
My Qoo stick would just look like a normal magic wand and I would carry it everywhere.  I wouldn’t be able to wait to Qoo all the performers and vendors on the street and especially the guys in suits and ties that are IN enough to wear a Qoo bracelet and share their latest stock tip with the passerby.
I’ve got Qooties! Do you?
If you think you can make this little toy ready for next year’s Christmas, help me out man; put me in the right direction and investors.  This is an advertisers dream; cheap to all markets, all ages, gender, all types.
Start your Qoo collection today.

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Apr 1

I’ve been trying to contact and get a job with Facebook about my idea; my idea startup.

Let’s say you are at a restaurant and like what you are eating, even a peddler stand. So you take a picture of the QR code on your meal receipt or QR code on a name card from the peddler selling you a sliced pork sandwich. You send that to someone you think will like a coupon for that same meal. You can’t use that coupon scanned by the QR code; only the person that receives it can use it or send it then again to someone else who might like it.

That QR code gives them a map to where you ate and gives prices to other decisions and bla bla bla about how good it is. So they now can use that QR code where you went to eat, buy clothing, buy electronics for repairs, buy ornaments for their house, buy plane tickets.

Then that moment where you shared your purchase and additional coupon that you shared with your friend shows up in your feed.

Depending on the action people take upon you sharing that coupon with one friend who can now use that discount is rewarded.

That coupon is redeemable for anyone it end up with. But all the interaction that coupon creates by ending up and your feed and passed on to someone who actually wants that coupon builds points.

Once coupon is used you are rewarded with points to your account.

Now I have to explain WHITE LABEL RESELLER. These are the agents that go out and set up this whole POP-OUTS system. Think of exporters. They can not contact the shipping company directly. They have to contact freight forwarders. White Label Resellers are the same.

The QR Codes have to be bought from Google. The QR code is what saves the information of direction, picture of products in the stores or food, and the actual discount being delivered to the friend. These are very special QR codes depending on promotional campaign by the companies. The White Label Reseller manages these accounts for as big of a territory he can manage.

The White Label Reseller manages his accounts and the points from all his accounts. Because all the retailers work through the resellers all the points are the same and can be redeemed by the SENDER of the coupons when they share their experiences of buying things and cool things and cool places. So points can be redeemed by all POP-OUT RETAILERS.

The reward goes to the FRIEND, RETAILER, BUYER in return. This is the SOCIAL, SAVINGS, SHARING, SERVICE.

I have PPTs if you like more visual information about both the POP-OUTS and WHITE LABEL RESELLERS.

This works online too and for big businesses for mass promotions.

I think I have been complete in my demonstration and request a meeting.

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